【正确答案】[听力原文]
A: I think there are many factors we should consider before we open a new supermarket. Firstly, the location should be convenient for people to get access to. So we would like to choose the downtown area.
B: Oh, I have a different idea. In my opinion, we should go uptown, because you know we need ample space. Nowadays, cities always have traffic jams.
C: I agree with B. And, what's more, the land price will be cheaper, which can save another amount of money for our company. Today transportation develops very quickly. So I don't think this is an indispensable issue for us to think about.
A: OK, apart form that, we should also consider the population of the city—whether it is large enough for our company's survival.
B: I have no problem with that. I think we should also keep the supermarket clean and tidy, and the goods should be displayed orderly to make it easy for consumers to find.
C: That's true. The aisles should also be wide enough for shopping trolleys to pass.
A: OK, let's go to our next task. How to recruit employees?
B: I think we can put an advertisement on the local newspaper. We can also put up some posters around the whole city.
C: Yes. By doing this, it can cover nearly all corners of the city. All the citizens may know our recruitment news.
A: Besides, we can ask recruitment agency for help because they have a long list of people who want to find a job.
B: Sounds good. So it can save a lot of time for our company. I think we can advertise the information on the Internet as well, which is quicker and more convenient.
C: That's a very good point. The next question on the agenda is whether to do a market research before opening a market.
A: I believe it's necessary. We will know whether our market prospect is prosperous or slim.
B: Yes, it's also a good opportunity to know our customers' needs.
C: That's absolutely true. This is a fundamental step for our further work.
Follow-on questions
· There are quite a lot of preparations to make, such as selecting the location, making the budget, doing decorations, and finding reliable goods suppliers.
· Yes, I think it's necessary to find a specialised organisation to conduct the market research, because accurate information is essential for the success of the new supermarket.
/No, I think a good investigation and preparation is enough.
· From my point of view, market positioning is the decisive factor for the success of the new supermarket.
· Several factors may help to attract more clients: appropriate location, goods that can meet the needs of the clients, and reasonable pricing.
· The biggest challenge is whether the new shop can obtain the approval of the potential clients or not. In addition, outward competitive pressure is also a great challenge.