In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant in San Bernadino, California. They care fully chose a busy comer for their location. They had run their own business for years, first a theater, then a barbecue(烤肉) restaurant, then another drive-in. But in their new operation, they offered a new, shortened menu: French fries, hamburgers, and sodas. To this small selection they added one new concept: quick service, no waiters or waitresses, and no tips. Their hamburgers sold for fifteen cents. Cheese was another four cents. Their French fries and hamburgers had a remarkable uniformity, for the brothers had developed a strict routine for the preparation of their food, and they insisted on their cooks" sticking to their routine. Their new drive-in became incredibly popular, particularly for lunch. People drove up by the hundreds during the busy noontime. The serf-service restaurant was so popular that the brothers had allowed ten copies of their restaurant to be opened. They were content with this modest success until they met Ray Kroc. Kroc was a salesman who met the McDonald brothers in 1954, when he was selling milkshake-mixing machines. He quickly saw the unique appeal of the brothers fast food restaurants and bought the right to franchise(特许经营)other copies of their restaurants. The agreement struck included the right to duplicate the menu. The equipment, even their red and white buildings with the golden arches. Today McDonald"s is really a household name. Its names for its sandwiches have come to mean hamburger in the decades since the day Ray Kroc watched people rush up to order fifteen-cent hamburgers. In 1976, McDonald"s had over $1 billion in total sales. Its first twenty-two years is one of the most incredible success stories in modem American business history.
单选题 This passage mainly talks about ______.
【正确答案】 B
【答案解析】解析:文章主旨题。本文以时间顺序,描述了麦当劳快餐店从开办到现在家喻户晓的过程。要注意"the business careers of Mac and Dick McDonald"并不能概括全文内容,因为,所有的介绍,尤其是后半部分始终都突出的是快餐店的发展,而非刻意介绍兄弟俩的事业。
单选题 Mac and Dick managed all of the following businesses except ______.
【正确答案】 B
【答案解析】解析:细节题。答案可以从第一段第三句"They had run their own business for years,first a theater,then a barbecue(烤肉) restaurant,then another drive-in"得出。显然,兄弟俩从未开办过电影院。
单选题 We may infer from this passage that ______.
【正确答案】 D
【答案解析】解析:事实推理题。迈克和帝克.麦当劳兄弟俩在把经营理念卖给克洛克前并没发财。快餐店出名的唯一原因是地点选得准。四十年前,有无数的快餐店,这些答案都缺乏根据或有失偏颇,不可选。答案选项说:克洛克是一个出色的商人,这一点显然可以通过文中在他取得麦当劳经营权后,该店更飞快扩张,直至今日家喻户晓的事实推出来,因此正确。
单选题 The passage suggests that______.
【正确答案】 A
【答案解析】解析:综合判断题。文中介绍的麦当劳的历史使读者了解到,其成功的原因更重要的是其与众不同的经营理念,可以推断答案选项的论断正确。其它几项则无法根据本文内容了解。
单选题 As used in the second sentence of the third paragraph, the word "unique" means ______.
【正确答案】 D
【答案解析】解析:词义判断题。根据上下文,我们知道麦当劳以独特的方式经营,可以猜测unique意为"唯一的,独特的",peculiar的意思正能表达此意思,应为正确答案。