【正确答案】根据材料可知，佳宝公司所在产业洗碗机的市场增长率为9%，小于10%，属于低速增长。相对市场占有率为30%÷15%=2，大于1。因此可以判断洗碗机属于现金牛业务。
该公司所在产业消毒柜的市场增长率为20%，大于10%，属于高速增长，相对市场占有率为30%÷20%=1.5，大于1，因此可以判断消毒柜属于明星业务。
该公司所在产业电烤箱的市场增长率为4%，小于10%，属于低速增长，相对市场占有率为8%÷40%=0.2，小于1，因此可以判断电烤箱属于瘦狗业务。
English answers:
According to materials,the growth rate of market for dish-washing machine which Jiabao Company engaging in is 9%,less than 10% so is low speed increasing.Relative market share is 30%÷15%=2,greater than 1.Therefore,dish-washing machine is cash cow transaction.
The growth rate of market for disinfection cabinet which this Company engaging in is 20%,more than 10% so is high speed increasing,relative market share is 30%÷20%=1.5,greater than 1,therefore,disinfection cabinet transaction is star transaction.
The growth rate of market for electric oven which this Company engaging in is 4%,less than 10% so is low speed increasing,relative market share is 8%÷40%=0.2,lower than 1,therefore,electric oven is dog transaction.
【答案解析】
问答题
给出三个战略业务单位的战略对策。
【正确答案】洗碗机属于现金牛业务，对这一象限内的大多数业务，市场增长率的下跌已成不可阻挡之势，因此可以采用收获战略。消毒柜属于明星业务，适宜采用的战略是积极扩大经济规模和市场机会，以长远利益为目标，提高市场占有率，加强竞争地位。电烤箱属于瘦狗业务，对瘦狗业务应采取收割或放弃战略。
English answers:
Dish-washing machine is cash cow transaction,the decreasing of the growth rate of market for majority of transactions within first quadrant is irresistible,so harvesting strategy could be applied.Disinfection cabinet transaction is star transaction,actively expand economic scale and market chance is better to be applied,treating long-term interest as target,improving market shares,strengthen the competitive position.Electric oven is dog transaction,harvest or give up strategy shall be applied.