In a highly competitive world like today, innovation matters enormously to an organization or even to a country. It is the driving force behind increased competitiveness.

With innovation mind, people can create great value and convenience for themselves and for the others. Like the sharing economy built today, is just simple ideas of its founders to innovate the way people live. The innovation idea has brought their life with great success and fame. Innovation can also help common people to view the same thing into another aspect, helping people to live their lives in a whole new situation. It's also important for the social aspect.

Take establishing a successful business as an example. At present time, social media are gaining popularity among the whole society. A company that only relies on promoting products on traditional media doing its marketing is more likely to get eliminated in such a digital era. Put in another way, a company with its focus on social media to boost its brand recognition wins a better chance of being prominent over all the other similar brands. Clearly, innovation is a vital contributing factor to business success.

Simply put, innovation is an important force that pushes ourselves and our society forward.

题目要求从个人和社会的角度来谈创新的重要性。范文分两段来谈创 新对个人的重要性，以及创新推动社会进步的意义。结尾扣题，阐明 创新对个人生活和社会生活的重要性。