单选题 Whatever happened to the death of newspapers? A year ago the end seemed near. The recession threatened to remove the advertising and readers that had not already fled to the Internet. Newspapers like the San Francisco Chronicle were chronicling their own doom. America"s Federal trade commission launched a round of talks about how to save newspapers. Should they become charitable corporations? Should the state subsidize them? It will hold another meeting soon. But the discussions now seem out of date. In much of the world there is little sign of crisis. German and Brazilian papers have shrugged off the recession. Even American newspapers, which inhabit the most troubled corner of the global industry, have not only survived but often returned to profit. Not the 20% profit margins that were routine a few years ago, but profit all the same. It has not been much fun. Many papers stayed afloat by pushing journalists overboard. The American Society of News Editors reckons that 12,500 newsroom jobs have gone since 2007. Readers are paying more for slimmer products. Some papers even had the nerve to refuse delivery to distant suburbs. Yet these desperate measures have proved the right ones and, sadly for many journalists, they can be pushed further. Newspapers are becoming more balanced business, which a healthier mix of revenues from readers and advertisers. American papers have long been highly unusual in their reliance on ads. Fully 87% of their revenues came from advertising in 2008, according to the Organization for Economic Cooperation & Development(OECD). In Japan the proportion is 35%. Not surprisingly, Japanese newspapers are much more stable. The whirlwind that swept through newsrooms harmed everybody, but much of the damage has been concentrated in areas where newspapers are least distinctive. Car and film reviewers have gone. So have science and general business reporters. Foreign bureaus have been savagely cut off. Newspapers are less complete as a result. But completeness is no longer a virtue in the newspaper business.
单选题 By saying "newspapers like ... their own doom"(para. 1), the author indicates that newspapers______.
【正确答案】 D
【答案解析】解析:句意理解题的解答一定要充分利用好其上下文。本句的上文说明了报纸的寿命濒临结束,面临危机;下文提到政府一次次讨论如何挽救报纸。由此可见San Francisco Chronicle面临倒闭的厄运。所以本题答案为D。
单选题 Some newspapers refused delivery to distant suburbs probably because______.
【正确答案】 B
【答案解析】解析:本题信息点是refused delivery to distant suburbs(拒绝向远郊送报),在文章中查阅该信息点时我们找到该信息点出现在第三段第四句Some papers even had the nerve to refuse delivery to distant suburbs。本句与上文的push journalists overboard(解雇记者)、slimmer products(内容缩水)是并列关系,均属报社在艰难时期所采取的措施。根据上下文,报社这些措施都是为了度过艰难时期。因此选项B newspapers wanted to reduce costs更加符合上下文语意,为本题最佳答案。
单选题 Compared with their American counterparts, Japanese newspapers are much more stable because they______.
【正确答案】 C
【答案解析】解析:本题信息点是Japanese newspapers are much more stable,在文章中查阅该信息,我们找到该信息点出现在文章第四段最后一句Not surprisingly,Japanese newspapers are much more stable.根据原因题的解题技巧,我们发现信息点所在的句子并没有陈述原因,同时又没有下一句,于是原因便在上一句陈述:Fully 87% of their revenues came from advertising in 2008,according to the Organization for Economic Cooperation&Development(OECD).In Japan the proportion is 35%.由此可以看出日本报业更稳定的原因就是和美国报业相比,日本报业收入来自广告的比例较美国低,所以本题答案为C。
单选题 What can be inferred from the last paragraph about the current newspaper business?
【正确答案】 A
【答案解析】解析:本题信息点是the current newspaper business。我们来到文章最后一段,先逐句理解字面意思,然后整理各相关信息,最后与本题的各选项对照,并做出选择。第一句是The whirlwind that swept through newsrooms harmed everybody,but much of the damage has been concentrated in areas where newspapers are least distinctive,大意为:这次报业危机对大家都不好,但是损害主要体现在那些最没有特色的领域;第二句是Car and film reviewers have gone,大意为:汽车和影评(栏目)没有了;第三旬是So have science and general business reporters,大意为:科学和一般商业报道也没有了;第四句是Foreign bureaus have been savagely cut off.,大意为:驻外办事处严重削减;第五句是Newspapers are less complete as a result,大意为:因而报纸内容更不完全;最后一句是But completeness is no longer a virtue in the newspaper business,大意为:但是完全性不再是报业的优势。接下来我们把各句内容与本题选项逐一比对,由此可见选项A符合第一句的内容,为本题答案。
单选题 The most appropriate title for this text would be______.
【正确答案】 A
【答案解析】解析:主旨题我们大多都可以通过对第一段的理解以及对文章写作手法认知而解决。首段提问、首段独句、转移中心、大众观点、事例开头、类比开头都是我们在前面讲述过的能表述或引出主旨的写作手法。本文第一句Whatever happened to the death of newspapers?以提问的方式开头,先直截了当地告诉读者本文的话题:报业是否要寿终正寝,第一段最后一句But the discussions now seem out of date采用转折的方式,表达关于如何挽救报业的讨论已经过时了,暗示报业尽管遇到了困难,但依然不会到破产的地步。由此我们知道,本文的主题不是关于报业寿终正寝,而是报业艰难求生存,所以本题答案为A。