A. There is a close relationship between building a reputation and establishing what we call goodwill.B. Would you like to tell me the relationships between themC. I see advertising as an essential part of the entire process of marketingD. in the long run it's the image that really countsA: I'd like to talk a little more about advertising. I think it has an important part to play in production promotion. Would you agree with that?B: Oh, yes, I certainly would.【D7】______ . And I think it has an independent function.A: I'm especially interested in the role of image, public relations and advertising in the production promotion.【D8】______ ?B: Yes, that's a fascinating area. And the area is extremely important in the entire process of successful merchandising, especially the matter of public relations and image.A: It's really a matter of establishing trust, isn't it?【D9】______ . Am I right?B: Yes. We all know what it is when a company has it and we clearly know when a company doesn't have it.A: I think we all know that.B: The same thing applies to a product, too. And that's why I think that specific product advertising has only limited effectiveness. Good advertising is vital to call attention to a product and introduce new products. But【D10】______ .A: I understand. Public relations plays a role in building image, both product image and company image. B: Yes, advertising can help build product recognition, but product itself builds image.