单选题
The Ford Motor Company is embarking on an extraordinary attempt to
【正确答案】
B
【答案解析】[听力原文] 23-30 Woman: Finally this evening, the Ford Motor Company is embarking on an extraordinary attempt to stand out in a cluttered field of commercials. Next Monday night the company has bought two minutes of commercial time, that's a lot, at the same time in nearly every conceivable television market in the world. Here is our correspondent Paul Moodie. Man: No matter what continent, no matter what country, when it's 9 o'clock Monday night, 13- year-old Weish soprano Charlotte Church will be on television, singing Just Wave Hello . There is no sales pitch. Ford's millennium message is designed not to sell cars, but image. Man2: The word communicated to people, rather than the word that Ford is there and will be there, it's part of their lives. Man1: For almost the entire last year of the old millennium, Ford and its producers have been preparing the 2-minute commercial intended to greet the new millennium and show the diversity of Ford customers. They filmed for three months in nine countries. That, plus the cost of running the ad, would total tens of millions. [精析] 此题是对文章细节的提问。听力原文提到:the Ford Motor Company is embarking on an extraordinary attempt to stand out in a cluttered field of commercials,意思是福特汽车公司作出的不寻常的努力是为了在商业混乱中挺立而出,正确答案选B。
单选题
How long of commercial time has the company bought?
【正确答案】
A
【答案解析】[精析] 此题是对文章细节的提问。听力原文中提到:Next Monday night the company has bought two minutes of commercial time…因此A正确。
单选题
This program will operate at
【正确答案】
A
【答案解析】[精析] 此题是针对时间的提问。听力原文提到:No matter what continent,no matter what country,when it's 9 o'clock Monday night…全文只有这一处表示时刻的短语,故A是正确答案。
单选题
What will a 13-year-old child do on television?
【正确答案】
C
【答案解析】[精析] 听力原文提到:…singing Just Wave Hello,因此C正确。
单选题
What is Ford's millennium message designed to?
【正确答案】
B
【答案解析】[精析] 听力原文中提到Ford's millennium message is designed not to sell cars,but image.福特的千年致词不为售车设计.而是为了“销售”形象。故B正确。
单选题
How much have Ford and its producers spent on the commercial to greet the new millennium?
【正确答案】
B
【答案解析】[精析] 此题是针对数字的提问,三个选项的差别在于数量级,在听音中要留意。听力原文提到: That,plus the cost of running the ad, would total tens of millions. 故B项正确。
单选题
The main reason of these companies creating millennium commercials is not
【正确答案】
A
【答案解析】[精析] 听力原文提到:Ford and its producers have been preparing the 2-minute commercial intended to greet the new millennium and show the diversity of Ford customers。可见B、C两项是原文中提到的,因此选择A。
单选题
How long has Ford been preparing the 2-minute commercial?
【正确答案】
A
【答案解析】[精析] 听力原文中提到:For almost the entire last year of the old millennium… 可见准备该商业广告用时约为1年,故选A。