How do you sell things in a time when the economy is down and people just don't want to __31__ ? Try the 99 cent approach.
Steve Jobs, former__32__ of Apple Computers, tried it and __33__ saved the music industry. He __34__ a standard price of 99 cents for each song that he wanted to sell on iTunes and built a successful music download company.
In the 1960s, Dave Gold __35__ a store that sold alcoholic drinks in southern California. He sold wine in three 36 categories: $0.79,$0.99 and $1.49. when he saw that the 99 cent wine did best, he started selling the other two at the same price and sales went up. In 1982, he started __37__ 99 cent stores across the US. Today the company is 38 almost 500 million dollars and has 280 shops.
Why does a 99 cent price tag(标签)make so much success? Researchers have found out that the price ending with .99 shows a __39__ price for consumers. It looks less and consumers __40__ feel that they can get something back.
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