单选题 Packaging is an important form advertising. A package can sometimes motivate someone to buy a product. For example, a small child might ask for a breakfast food that comes in a box with a picture of a TV character. The child is more interested in the picture than in breakfast food. Pictures for children to color or cut out games printed on a package, or small gifts inside a box also motivate many children to buy products or to ask their parents for them.
Some packages suggest that a buyer will get something for nothing. Food products sold in reusable containers are examples of this. Although a similar product in a plain container might cost less, people often prefer to buy the product in a reusable glass or dish, because they believe the container is free. However, the cost of the container is added to the cost of the product.
The size of a package also motivates a buyer. Maybe the package has "Economy Size" or "Family Size" printed on it. This suggests that the large size has the most product for the least money. But that is not always true. To find out a buyer has to know how the product is sold and the price of the basic unit.
The information on the package should provide some answers. But the important thing for any buyer to remember is that a package is often an advertisement. The words and pictures do not tell the whole story. Only the product inside can do that.

单选题 As used in the first paragraph of the passage, the word "motivate" most probably means ______ .

【正确答案】 C

【答案解析】[解析] 题目问“motivate”可能是什么意思。根据下文的例子，孩子们在购物时，往往看中的是包装在外面的图画，或是里面的小礼物，这些东西将刺激孩子们的购物欲。所以选项C“提供一种让人去做某件事的想法和感觉”与刺激的意思吻合。

单选题 "A buyer will get something for nothing" most probably means that ______ .

【正确答案】 D

【答案解析】[解析] 题目问“A buyer will get something for nothing”是什么意思。因为这句话后面的例子说明，食物常常装在可再次使用的容器里。尽管类似的平装食物价格更低，但人们常常愿意买这种装在可再次使用的容器里的食物，因为他们以为这个容器是免费的。“because they believe the container is free”所以选项D是正确的。

单选题 People are likely to buy the product sold in a glass or dish because ______ .

单选题 Which of the following statements is NOT mentioned in the passage?

A、 On seeing a well-designed container, a buyer often neglects what is inside it.
B、 A buyer is also attracted by the size of the container.
C、 Children are often made to buy a product by its package with attractive pictures.
D、 Package is often made to buy a product by its package with attractive pictures.

【正确答案】 A

【答案解析】[解析] 题目问四句话中哪句在文中没有提到。第3段的第1句话“The size of a package also motivates a buyer.”说明选项B是正确的；第1段的最后两句话，说明C是正确的；第4段的第2句话说明选项D是正确的。而选项A是说，“一见到设计精美的容器，消费者就往往不去考虑里面的物品。”文章并未提到这项内容，所以选A。

单选题 What"s the main idea of a successful advertisement?

【正确答案】 D

【答案解析】[解析] 题目问这篇文章的主题是什么，也就是问作者为什么要写这篇文章。文章的开始就说明“Packaging is an important form of advertising.”包装是一种重要的广告形式。而我们都知道，广告在产品的销售中起着非常重要的作用。所以说包装在产品的销售中也同样起着非常重要的作用。再从文章本身看，作者分别从包装的形式、内容、作用等方面进行了阐述。所以说，作者写这篇文章的主要目的是说明包装在产品销售中的重要性。