问答题 PART TWO
Questions 2-4
· Write an answer to one of the questions 2-4 in this part.
· Write 200-250 words on pages 5 and 6.
· Write the question number in the box at the top of page 5.

问答题 Question 2
· Your manager is keen to improve work efficiency among the staff. He has asked you to introduce to your fellow staff members practices to improve time management.
· Write the report for your manager, including the following information:
· the importance of planning work time effectively,
· practices to improve time management,
· steps to follow in carrying out the practices.
【正确答案】To: Roger Brown
From: Will Smith
Date: Oct. 23, 2009
Subject: Time Management
Introduction
I am happy to be tasked with this report on improving our work efficiency. I am with you that we are not highly efficient due to the fact that we do not manage our time well. I still remember a famous saying that "Time passes very fast, however, it is fair to everybody, not giving one a second more, and also not giving others one second less. It all depends on how you can make use of it. " Therefore, if we can improve our skills of time management, we could do our work punctually, efficiently, and also easily.
Recommendations
There are many ways of helping us manage our time. The greatest way to do this is to get everybody to have their daily, weekly, and even monthly work plan. As a result, we will need to look at our yearly performance objectives, and break it into a monthly plan, i.e., we will need to complete a certain task within this month. People can personally decide on which date they prefer to work on this. To manage time also means that we will need to deal with interruptions. I would recommend to our people that we deal with them, but also we need to bear in mind our priorities, our monthly and yearly target. If they have trouble balancing them, I suggest that they let you make decisions for them.
The calendar function of Microsoft Office Inbox can help people to plan their time. They will be advised to put in calendar their planned work and task, and also open their calendar among the team so that we can take a look and see if they are doing it well or not.
【答案解析】
问答题 Question 3
· One of your company's products is suffering from downturn in sales recently. You think that an advertising campaign will help increase sales.
· Write a letter to the Managing Director:
· explaining why you think an advertising campaign would help,
· stating the cost of the advertising campaign,
· predicting how it would help the sales of the product.
【正确答案】Dear Mr. Green,
I am writing about the recent downturn in the selling of the tape-recorder CI00, which has brought us a lot of profits over the past 10 years.
Recently CD players have been selling very well, which partly leads to the decline of the selling of our CIO0. If we still do nothing about it, possibly the sales of CIO0 will continue to fall. In view of the present situation, I think we should put up road shows near primary schools and high schools since students have long remained our loyal customers. We have to make it clear that if they want to listen to English tapes or songs, CIO0 is their best choice because it not only has the best sound quality and also the coolest image.
Since we will only need to put up some posters and our own staff could be in the road shows, I do not think we have to invest very much in it. The point is, we have to design the most appealing posters and the best slogans to convey to the prospective customers that we are always leading the fashion. And we could give the person who buys on the spot a 5% to 10% discount, and this may help selling a lot.
Yours Sincerely,
Will Smith
【答案解析】
问答题 Question 4
· The IT company you work for is thinking about acquiring one of the Telecommunications Company. You have been asked to do some research about it and write a proposal.
· Write your proposal, including the following:
· identifying which company to acquire,
· explaining the advantages of acquiring that company,
· suggesting the steps to follow in the acquisition,
· discussing the risks involved in the acquisition.
【正确答案】Introduction
This proposal sets out to make some suggestions as to acquiring one of the Telecommunications Company.
Findings
After we have done careful research, we find that there are a lot of advantages of acquiring Air Touch. First of all, Air Touch Telecommunications Company is a very famous foreign company in the related industry. Once the acquisition is successful, in the short run we could not only expand the company and easily enter a new market, hut also complement a product portfolio to satisfy our clients. In the long run, by reducing cost, we can seize a bigger market share and raise share value. As can be imagined, it will surely make a great profit.
Recommendations
In the process of acquisition, we had better follow some rules and steps. Generally speaking, our co-operation is a capital-acquisition contract, which means that we must figure out which side has the primary power to run the company acquired. Respecting our partner's strength, our company still has the right to make a strategic decision for the further growth of the company acquired.
Conclusion
Although there are great potential profits and possible competitive edges in acquisition, the risks involved cannot be ignored. For instance, between two companies with different national cultures, there may be a destructive cultural conflict. Furthermore, the redundancy phenomenon may be very serious.
【答案解析】