问答题PART TWO Questions 2-4 · Write an answer to one of the questions 2-4 in this part. · Write 200-250 words on pages 5 and 6. · Write the question number in the box at the top of page 5.
问答题Question 2 · Your company is selecting an agency to handle the advertising. You have been asked to write a report on which company you recommend. · Write the report for your manager, including the following information: · which agency you suggest using, · why you choose that company, · how your company would benefit from it.
【正确答案】To: Roger Brown From: Will Smith Date: Oct. 23, 2009 Subject: Advertising Agency Introduction With regard to the advertising agency of our Company for next year, I would like to recommend the New Vision Co., Ltd among the 4 competitors. Recommendation The New Vision Co., Ltd was established 20 years ago, and has got good reputation among the industry up to now. It also ranks the first both in technical and commercial terms during the careful selection by us and also the Contracting and Procurement Dept. From their pricing quotation, we can see that they give us a favorable price. This is good for us to control budget, and this also shows their drive to have us as their customers. This will be good for our future co-operation. Other than this, it can also provide some value-added services, such as getting favorable prices from the advertising channels due to their long-term co-operation with them. Conclusion Changing a new advertising agency is not easy, as we always need them to understand our business, our targeted customers, and our preferred channels. All this will take a lot of time for us to communicate with them, and ensure that they do clearly know what we want, and can put it out in their works. However, a new agency can also bring us new ideas, concepts, and inspiration. I have confidence that they can fulfill all our expectations next year.
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问答题Question 3 · Recently your company is planning to bid for hosting an exhibition and now the manager of your company has asked you to write a letter to the organizing committee to introduce your company to them. · Write a letter to introduce the details about your company. · introducing the department structure and service, · introducing previous exhibitions you have hosted, · expressing your confidence in the success if you are permitted to host it.
【正确答案】Dear Mr. Green, I am happy to know that you are organizing an international automobile exhibition now and we are greatly interested in it and would like to host it. Our company, Reliable Co. Ltd., founded in the year 1983, is a professional company in hosting organizations, organizing conferences and providing supporting businesses. We have a domestic exhibition department and an international exhibition department separately, a development department, a construction department and a design department, to provide all-around services for our customers. Over the thirty years, we have built a long-term co-operation with a lot of famous exhibitions. We have hosted Automobile Asia, Electronic Products Show, and Tour Worldwide, etc. We have boasted of high quality services to our clients. We have provided specially tailored services such as booth design, promotional material printing, and showroom decoration for the clients. Our business partners come from the United States of America, Australia, the United Kingdom, Brazil, South Africa and Turkey, etc. Given our rich experience in hosting exhibitions and organizing conferences, we are sure that our co-operation will bring a win-win situation. We ensure there will be a breakthrough and innovations for your trade show. Yours Sincerely, Will Smith
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问答题Question 4 · The Managing Director of your company wants to increase staff motivation and you have been asked to do some research into it. · Write your proposal, including the following: · summarising current problems with staff motivation, · suggesting one or two measures that could be taken, · giving reasons for your preferred course of action.
【正确答案】Introduction The aim of this proposal is to analyze the current problems with staff motivation and then to propose feasible measures that could be taken. Current problems It is found that most of our employees clearly suffer from a lack of motivation as a result of dissatisfaction with one or more areas of their work. The key findings are outlined below: Most of the employees feel undervalued by the company, either on a financial or on a personal level. It is generally felt that the company's competitors offer higher levels of remuneration. There appears to be a breakdown of communication in the company. The confusion has the potential to disrupt production cycles. Measures and Course of actions We strongly recommend the following measures: Carry out a review of the current pay scheme involving comparison with similar organizations. Get regular and specific feedback from all staff through both formal appraisals and informal channels of communication. Encourage feedback from staff and involve employees in decisions that will affect their work. It's suggested that the first step is to take the measures in our south-east branch for a quarter. After that we further the measures throughout the company. By this way we can accumulate experience and avoid serious fluctuation. Possible outcomes By these measures we can undoubtedly increase the efficiency of staff and they will have a positive impact on the performance of the company.