单选题
·Read the article below about packaging and labeling.
·Choose the correct word to fill each gap from A, B, C or D.
·For each question (21-30), mark one letter (A, B, C or D) on your Answer Sheet.
Packaging and labeling are both very important to a product, as most physical products have to be packaged and labeled. Both are thought to be an element of product strategy and many marketers even have called pachaing a fifth P.
The main concern in designing packages for products, especially for new{{U}} (21) {{/U}}is true{{U}} (22) {{/U}}industrial goods and appliances whose sales are made from display models. From the{{U}} (23) {{/U}}of marketing, packaging is of vital importance in sales promotion. Sales are{{U}} (24) {{/U}}by packages that are visible, informative, emotionally appealing, and workable.
Good packaging helps sell because{{U}} (25) {{/U}}with high visibility are easier to find when they are displayed on store shelves. Design with good and useful information may help{{U}} (26) {{/U}}customers and make them more{{U}} (27) {{/U}}to decide to buy the goods.
The{{U}} (28) {{/U}}factor in packaging refers to the image that consumers form after viewing a product.
{{U}} (29) {{/U}}in packaging means that the container not only protects the product but is also easy to open and re-close, is readily stored, and has utility for secondary uses once the product is used up. For example, in China, some goods are packaged in a special container-a real cup, which can be used as a cup after the goods within are used up.
The label may be a simple tag attached to the product or an elaborate designed{{U}} (30) {{/U}}that is part of the package. The label normally carries information about the brand name, manufacturer's name and address, price, specifications, and so on.
【正确答案】 D
【答案解析】[精析] 根据上半句“The main concern in designing packages for products,”和“especially”可知是进一步说明products中的 new products。故选D。
【正确答案】 C
【答案解析】[精析] for“对……来说”。原文的意思是“对工业品来说”。故选C。
【正确答案】 A
【答案解析】[精析] from the perspective of 固定搭配,意思是从……角度。故答案为A。
【正确答案】 B
【答案解析】[精析] 此处的意思是包装醒目、信息丰富、富有情感以及可行的话,销售会上升。说明销售和包装的关系。故选择B,enhance这里的意思是提高、增强。
【正确答案】 D
【答案解析】[精析] 根据句意理解,应该选择表示物品方面的词汇,故答案为D,说明一件件商品。
【正确答案】 B
【答案解析】[精析] help的基本结构是:help to do,需要使用不定式,故选项A排除。选项C是不及物动词.也排除。选项D在此处意思不合适,故正确答案为B,意思是吸引消费者。
【正确答案】 A
【答案解析】[精析] inclined to 形容词性固定搭配,表示习惯于做什么,常常做什么,故答案为A。
【正确答案】 B
【答案解析】[精析] 根据后文对此因素的解释,可得该因素指的是消费者在看过商品之后的印象.故为主观因素,答案为B。
【正确答案】 C
【答案解析】[精析] 根据后文对此因素的解释,可得该因素指的是容器不仅可以保护产品,而且易于打开关上等,故此为包装的可行性,答案为C。
【正确答案】 A
【答案解析】[精析] 常识理解,一般的商标均为图形,故此处选项A为正确答案