| Packaging and labeling are both very
important to a product, as most physical products have to be packaged and
labeled. Both are thought to be an element of product strategy and many
marketers even have called pachaing a fifth P. The main concern in designing packages for products, especially for new{{U}} (21) {{/U}}is true{{U}} (22) {{/U}}industrial goods and appliances whose sales are made from display models. From the{{U}} (23) {{/U}}of marketing, packaging is of vital importance in sales promotion. Sales are{{U}} (24) {{/U}}by packages that are visible, informative, emotionally appealing, and workable. Good packaging helps sell because{{U}} (25) {{/U}}with high visibility are easier to find when they are displayed on store shelves. Design with good and useful information may help{{U}} (26) {{/U}}customers and make them more{{U}} (27) {{/U}}to decide to buy the goods. The{{U}} (28) {{/U}}factor in packaging refers to the image that consumers form after viewing a product. {{U}} (29) {{/U}}in packaging means that the container not only protects the product but is also easy to open and re-close, is readily stored, and has utility for secondary uses once the product is used up. For example, in China, some goods are packaged in a special container-a real cup, which can be used as a cup after the goods within are used up. The label may be a simple tag attached to the product or an elaborate designed{{U}} (30) {{/U}}that is part of the package. The label normally carries information about the brand name, manufacturer's name and address, price, specifications, and so on. |