单选题 When we say a person or an experience is " packaged" , we are complaining of a sense of excessive calculation and a lack of authenticity. Such a fear of unreality is at least a century old; it arose along with industrialization and rapid communication. Now that the world is more competitive, and we all believe we have less time to consider things, the craft of being instantaneously appealing has taken on more and more importance. We might say, cynically, that the person who appears "packaged"simply doesn"t have good packaging. Still, the sense of uneasiness about encountering packaged people in a packaged world is real, and it shouldn"t be dismissed. Indeed, it is a theme of contemporary life, equally evident in politics, entertainment, and the supermarket. Moreover, public uneasiness about the phenomenon of packaging is compounded by confusion over a loss of iconic packages and personalities. Producers of packaged products have probably never been as nervous as they became during the first half of the 1990s. Many of the world"s most famous brands were involved in the merger mania of the 1980s, which produced debt-ridden companies that couldn"t afford to wait for results either from their managers or their marketing strategies. At the same time, the feeling was that it was far too risky to produce something really new. The characteristic response was the line extension—"dry" beer, "lite"mayonnaise, "ultra" detergent. New packages have been appearing at a rapid pace, only to be changed whenever a manager gets nervous or a retailer loses patience. The same skittishness is evident in the projection of public personalities as the clear, if synthetic, images of a few decades ago have lost their sharpness and broken into a spectrum of weaker, reflected apparitions. Marilyn Monroe, for example, had an image that was, Jayne Mansfield notwithstanding, unique and well defined. She was luscious as a Hershey"s bar, shapely as a Coke bottle. But in a world where Coke can be sugar free, caffeine free, and cherry flavored, just one image isn"t enough for a superstar. Madonna is available as Marilyn or as a brunette, a Catholic schoolgirl, or a bondage devotee. Who knows what brand-extension will come next?
单选题 In Paragraph 1 is "the craft of being instantaneously appealing...importance" , by which the author means to tell the reader that people lay increasingly great emphasis on the art of______.
【正确答案】 C
【答案解析】解析:由题干定位到原文第一段,结合原文信息,这里论述的包装指的是“a sense of excessive calculationand a lack of authenticity”,一种过度的算计并缺乏真实感,所以题目中的“instantaneously appealing”指的是尽快地进行自我包装,赢取对方的好感,故C选项的表述是正确的。
单选题 In Paragraph 2 is "Indeed, it is a theme of contemporary life, equally evident in politics, entertainment, and the supermarket. " The sentence tells the reader that______.
【正确答案】 D
【答案解析】解析:由题干定位到原文第二段第二句,其中的“it is a theme of contemporary life”表明了作者的观点,题目中的英文为支撑性的例子,D选项的“talk about it all the time”是对原文的“a theme of contemporarylife”的诠释,故为正确答案。
单选题 According to Paragraph 3, producers of packaged products were nervous during the first half of the 1990s because of the merger mania and from it also resulted a list of the things in the following except______.
【正确答案】 D
【答案解析】解析:题目定位到原文第三段,其中的“debt—ridden companies”,“line extension”和“New packages havebeen appearing at a rapid pace”分别对应A、B和C三个选项,而D选项和原文的“it was far too risky toproduce something really new”相矛盾,故D选项为答案。
单选题 In the middle of the last paragraph is " Jayne Mansfield notwithstanding" which shows that______.
【正确答案】 A
【答案解析】解析:由题干定位到原文最后一段的首句“The same skittishness is evident in the projection of publicpersonalities as the clear”表明了该段作者要论证的是这种包装不仅在商品上,公众人物也是如此,不断地更新,寻求新的包装,按照这一思路,Marilyn Monroe在作者看来是比Jayne Mansfield有所超越的,也就是A的表述是正确的。
单选题 In the ending part of last paragraph Madonna is described as" available as Marilyn, or as a brunette, a Catholic schoolgirl, or a bondage devotee "which one may think of as showing that such superstar as Madonna______.
【正确答案】 B
【答案解析】解析:按照原文末段结尾处的表述,和Madonna多变的形象对应的是可口可乐的“line extensionproducts”。B为答案。