In recent years, we have strived to create ways for culture export and the continuing increase of the influence of Chinese culture. In addition to the continuous promotion of cultural exchanges between governments, ways to realize marketization, commercialization and industrialization have been sought. With enterprises as the main force, more cultural products have been promoted to other countries and regions to participate in the competition at the international cultural market; the trade deficit of cultural products and services has kept shrinking. Exports of core cultural products have risen from U.S $5.622 billion in 2003 to U.S $10.4 billion in 2009; the proportion between imports and exports of book copyright has fallen from 9:1 in 2003 to 3.3:1.

As it is seen from the practices and achievements of the reform and development of cultural industry, the central authorities’ decisions and plans as regards the deepening of the reform of cultural system are absolutely correct. The macro-mechanism environment for the development of culture has been continuously optimized, a brand-new situation for the development of culture has taken shape, the vitality of cultural enterprises and public institutions has been significantly enhanced, cultural creations and markets have seen an unprecedented prosperity, the enthusiasm of the entire society for taking part in cultural construction has been increasingly rising, and the phenomenon for facilitating great development and prosperity of socialist culture has been ever growing.