Marketing furniture to the public can be challenging for a small business owner. Consumers buy furniture pieces only occasionally. However, there are several furniture promotion ideas that can be used to help you reach your target market. One thing you can do is to talk with real estate(房地产)agents to allow you to display your furniture in a new home or open house setting. This is a good way to reach a key target market—new home buyers—who may need new furniture for their future homes. Increasing foot traffic(顾客流量)is also important for a furniture store. To get more people to the store, you can advertise a raffle event(抽奖活动). This event can be promoted in your local media and through direct mail campaigns or front door advertisements to generate more interest. In tough economic times, small business owners often suffer most as a result of slow consumer spending. To fight back against this, you have to make it easier for your customers to buy furniture. If you can, offer in-store financing, or drop the interest rate on your company's credit terms. Consider lowering your prices and holding two-for-one events to arouse more consumer interest.
单选题
Why is it a challenge for small businesses to sell furniture to the public?
【正确答案】
C
【答案解析】细节推断题。根据题干中的关键词challenge for small businesses和furniture to the public定位到文章第一段第一句。文章开头第一句指出，对于小型家具经销商来说，向大众推销家具很有挑战性。第二句接着指出其原因：消费者只是偶尔购买家具。实际上，这两句之间存在因果关系，前果后因。综合以上分析，可以确定C)“人们只是偶尔购买家具”为本题的答案。
单选题
According to the writer, it is a good way for small business owners to sell their furniture by______.
【正确答案】
D
【答案解析】细节推断题。根据题干中的关键词it is a good way定位到文章第二段第二句。定位句指出，这是接近主要目标客户的一条很好的途径。本句中所说的“一条很好的途径”实际上是指第一句中提到的做法，即在新建房屋或样板间内展览家具。由此可以确定D)“在新建房屋中展览家具”为本题的答案。
单选题
To get more customers to your store, you are advised to______.
【正确答案】
A
【答案解析】事实细节题。根据题干中的关键词To get more customers to your store定位到文章第二段第四句。句中提到，为了吸引更多顾客到家具店来，可以刊登举行抽奖活动的广告。因此可以确定A)“刊登举行抽奖活动的广告”为本题的答案。
单选题
The purpose of holding two-for-one events is to______.