填空题The True Key to Value Eough Okay, the economy is unquestionably "bad" enough, but most of us still have to Company put food on the table, manage our business company, and produce a profit. 34 And even though the economy may go up and down, some things 35 never change--one of which being, even in the tough times, when most of us cut back 36 on spending, nobody can completely stop spending. That means somebody is 37 always buying and somebody is always selling things. In tough economic times, 38 you just need to make sure that you are one of those doing some selling. The 39 key to selling anything success in these conditions is something that can be 40 referred to as "exceeding expectations". Quite so simply, this is the means by 41 which value is created and things get sold. You can not exceed expectations in 42 price, quality, or service--and possibly all three--but you must understand it 43 what it really means to exceed expectations before you can very actually do it. 44 The first thing to understand is this: The expectations you exceed today become 45 the likely seed for new opportunities in the future. This may seem obvious, but many people fail to connect today's actions with future opportunities.