单选题 While more and more Americans expand their wardrobes (衣柜) with the click of a mouse, the Japanese are a step ahead, buying clothes on their cell-phones. It"s almost exactly the same as shopping on a computer, just smaller and more mobile. In Japan, cell-phone commerce is an $83 billion industry. The leader is Xavel, which launched girls walker, com the first free-of-charge cell-phone consumer entrance. Six years later, it"s the country"s most popular cell-phone, shopping site getting 100 million hits a day. Its partner, girls auction, com boasts 1.5 million members and $43 million monthly cell-phone transactions. "If I was going to do business, I was going to do it with women in their 20s and 30s," says the CEO. "I wondered why nobody thought of it, considering they are such a huge market."
Another thing nobody thought of was a buy-it-as-you-see-it fashion show. In August, Xavel threw Japan"s largest fashion event to date, the Tokyo Girls Collection. (1)The 12,600 attendees and 15 million people watching the live cell-phone broadcast could purchase items on their phones as soon as they appeared on the catwalk. Shin Akamatsu launched his Joias line at the festival and received more orders than the established labels did. "We struck gold right from the beginning," says the creative director, who saw $4.2 million in sales in five months. Other brands plan to present new lines at the next event.
Also catching on is Japan"s Rakuten. Cell-phone sales account for 34% of its transactions. "Cell-phone companies realized the potential, so we too started taking Cell-phone commerce seriously," says spokeswoman Kuniko Narita. "Our turnover (营业额) increased greatly." The Japanese aren"t just shopping on cell phones but also with them. A new "wallet cell-phone" functions as a credit or ID card. The handset has a computer chip similar to that found in electronic key cards. (2)Japanese girls are buying mascara (睫毛膏), mints and magazines at convenience stores simply by swiping their phones past a scanner near the cash register. So what"s next? "People have star ted buying big things," says Narita. "You can even buy a helicopter or a $ 3.2 million jewel on a cell phone."
单选题 Which of the following statements is true according to Para. 1?
【正确答案】 D
【答案解析】[考点] 事实细节题
根据题干定位到第一段可知,日本在手机购物领域技术发展迅速,人们可以登录girlswalker.com购买想要的服装。因此D“日本人可以在girlswalker.com网站上通过手机购物”正确。A“日本技术发展的速度比美国快”,根据本段第一句可知,日本人在手机购物方面的技术确实比美国先进一步,但并不是在所有领域都领先,故排除;B“手机商务已经成为日本最重要的行业”,本段第三句提到日本的手机商务发展迅速并且销售额巨大,但并没有与其他行业进行比较,故排除;C“Xavel是创办girlswalker.com网站的CEO”,从本段第四句可以看出,Xavel是创办girlswalker.com网站的名字,而非人名,故排除。
单选题 It can be inferred from Para. 2 that ______.
【正确答案】 A
【答案解析】[考点] 推理判断题
根据题干定位到第二段可知,Xavel公司能想到别人想不到的主意,开创了日本的时尚盛事——东京女孩盛典,利用手机商务取得生意上的巨大成功。故A“Xavel公司能够想出一些新的原创的点子帮助自己获得成功”符合文意。B“Xavel公司放弃了日本的时尚盛事——东京女孩盛典”,根据本段第二句,threw并不是“扔掉”的意思,而是把这项活动提上日程,所以刚好与文章意思相反,故排除;C“参加东京女孩盛典的知名品牌将会越来越少”,本段中提到joias新产品参加盛典后获得的订单比知名品牌的还多,但最后一句还提到有些品牌打算下一次也去展示自己的新品,并不能推断说知名品牌会越来越少,故排除;D“没有人再会去真正的商店买衣服了”,本文并未提到手机商务的发展会影响到实体店的生存,故排除。
单选题 What does the author mean by "Cell-phone companies realized the potential" (Line 3, Para. 3)?
【正确答案】 A
【答案解析】[考点] 语义理解题
根据题干中Cell-phone companies realized the potential定位到第三段可知,乐天网络购物商城也紧跟流行趋势大力发展手机商务。其女发言人的意思是既然手机已经具备了购物的功能,那么我们公司也要开始重视手机商务了。故B“手机公司使手机的商业潜力成为现实”与原文中的意思一致。A“手机生产商意识到了手机的商务价值”不能与下文构成因果关系,故排除;C“手机生产商知道如何实现手机的潜能”,原文中本句与下一句形成的是因果关系,而此选项无法体现这一关系,故排除;D“手机生产商本该意识到自己的产品的潜力”,言下之意就是没有意识到,那么也就不会有手机商业的发展了,与文意不符,故排除。
单选题 According to the passage, "wallet cell-phone" is ______.
【正确答案】 C
【答案解析】[考点] 事实细节题
由题干中的wallet cell-phone定位到第三段第五句。本段说明日本人还可以用手机去买东西。结合第五句可知“wallet cell-phone”是一种新型的手机,具备信用卡或身份证的功能。因此C“它是一种新型的手机可以用来支付帐单”与原文意思一致。A“它是一种新型的信用卡”,与文中意思不符,它归根到底还是一款手机,故排除;B“它是一种新型的钱包,可以装下一个手机”,与文意不符,故排除;D“它是一种新型的电子钥匙,里面装了一个电脑芯片”,本段第三句说手机中安装的芯片与电子钥匙中的类似,不能把二者混为一谈,故排除。
单选题 What is the possible future of the cell-phone commerce?
【正确答案】 B
【答案解析】[考点] 推理判断题
根据题干定位到第三段最后两句,该处提到人们已经开始购买大件的物品了,因此可推断出手机商务涵盖的领域将会越来越大。因此B“除了衣服之外,人们还可以用手机买更多的东西”正确。A“手机商务在五年内将成为最繁荣的商务形式”,原文中讲述的是手机商务在日本的发展,并未提到世界形势,更未提到五年内会发生的事情,故排除;C“手机商务将取代传统的购物形式”,文中并未提到手机商务对其他经济形式的影响,故排除;D“在获得如此巨大的成功后,手机商务会走下坡路”,本文自始至终都在讲述手机商务这种新形式的优点,且最后一段还指出了进一步扩大经营范围的可能,故排除。