问答题
In this part of the test the examiner reads out a scenario and gives you some prompt material in the form ofpictures or words.You have 30 seconds to look at the prompt card, an example of which is below, and thenabout two minutes to discuss the scenario with your partner.After that the examiner will ask you morequestions related to the topic．
For two or three candidates
Scenario
I'm going to describe a situation.
You are a salesperson and you are in charge of describing the following products to your customers. Make it astempting as possible and see if your customers would like to buy them. Talk together for about two minutes aboutaspects that you should describe and decide which three points are the most important.
For two or three candidates
Scenario
I'm going to describe a situation.
You are a salesperson and you are in charge of describing the following products to your customers. Make it astempting as possible and see if your customers would like to buy them. Talk together for about two minutes aboutaspects that you should describe and decide which three points are the most important.
【正确答案】A: To attract customers to buy our products, I think we should emphasize the product benefit. Forexample, the emphasis in describing the Sunblock will be on the product benefit of protecting skin fromsunburn, with mention of its physical features. In other words, the description will try to appeal to acustomer's desire to look beautiful and will promise customers that spreading sunblock cream on the skinwill positively protect their skin from sunburn.
B: That's just what I think，knowing about product benefit well is very important to buyers. Therefore, your description should not merely be a bland specification of your product. Instead, it should bedefined in terms of what exactly you are providing your customers—what they particularly value and what benefits they will get from buying your particular products as opposed to someone else's.
A: Yes. You are right. Product benefit is the basis of attracting buyers. But benefit alone cannot guaranteethe success of a product on the market. Good design has become more and more important in today'smodern society. To some extent, economical and beautiful design will determine whether our productscan be popular or not.
B: I couldn't agree with you more. I think good quality is also very essential. Quality is the lifeline of aproduct. High praise for a superior quality will be widely spread by word of mouth. Like Nike shoes, many people choose them because of good quality. Inferior quality will damage the product's reputationand lose its customers.
A: That's true. In a word, in order to make an impressive description to the potential customers, there are many aspects that we need to consider. Besides the aspects th at we mentioned, some other factors are very important, too, for example, price, product function, package etc．
Follow—on questions
· No, I don't. I think the price of NIKE shoes is too high, although the quality is usually good.
· Yes, I do. Actually, working as a salesman is a very challenging job, which will improve your ability tocommunicate with others.
· Yes, it is. As a salesman, you need to deal with many kinds of things with skills. If you previously havesuch kind of experience, it will be easy for you to sell goods skillfully. Furthermore, your experience willgive you more confidence.
· Yes, of course. I buy the goods, because I need to use them. If the function is not good, then the goodsmean nothing to me.
B: That's just what I think，knowing about product benefit well is very important to buyers. Therefore, your description should not merely be a bland specification of your product. Instead, it should bedefined in terms of what exactly you are providing your customers—what they particularly value and what benefits they will get from buying your particular products as opposed to someone else's.
A: Yes. You are right. Product benefit is the basis of attracting buyers. But benefit alone cannot guaranteethe success of a product on the market. Good design has become more and more important in today'smodern society. To some extent, economical and beautiful design will determine whether our productscan be popular or not.
B: I couldn't agree with you more. I think good quality is also very essential. Quality is the lifeline of aproduct. High praise for a superior quality will be widely spread by word of mouth. Like Nike shoes, many people choose them because of good quality. Inferior quality will damage the product's reputationand lose its customers.
A: That's true. In a word, in order to make an impressive description to the potential customers, there are many aspects that we need to consider. Besides the aspects th at we mentioned, some other factors are very important, too, for example, price, product function, package etc．
Follow—on questions
· No, I don't. I think the price of NIKE shoes is too high, although the quality is usually good.
· Yes, I do. Actually, working as a salesman is a very challenging job, which will improve your ability tocommunicate with others.
· Yes, it is. As a salesman, you need to deal with many kinds of things with skills. If you previously havesuch kind of experience, it will be easy for you to sell goods skillfully. Furthermore, your experience willgive you more confidence.
· Yes, of course. I buy the goods, because I need to use them. If the function is not good, then the goodsmean nothing to me.
【答案解析】