【正确答案】Name and Nature
There is a famous saying that a rose by any other name would smell as sweet. The saying is about the name and the nature of things. It holds that it is not the name of things but the nature of them that matters. I don't agree with that comment.
In my opinion, names are of equal importance. First of all, names discriminate us from others. They bring great convenience when we communicate with each other. Also, everything has its name to distinguish itself from other things. Furthermore, a name has another important function—recalling memories and knowledge related to it. For instance, the name "rose" reminds us of the beautiful flower that has a sweet smell. Finally, the name is an essential part for the brand effect which can bring a company a great economic interest, because people are inclined to buy things with a popular brand.
In this era of information explosion, names play an increasingly important role in our life. We must become aware of their importance and make good use of them.