问答题
Question 1
· The charts on the opposite page show responses to questions in a recent survey of 100 independent consultants, about their age, type of business activity and marketing tools.
· Using the information from the graphs, write a short report describing the situation for independent consultants.
· Write 120 - 140 words.
· The charts on the opposite page show responses to questions in a recent survey of 100 independent consultants, about their age, type of business activity and marketing tools.
· Using the information from the graphs, write a short report describing the situation for independent consultants.
· Write 120 - 140 words.
【正确答案】These three charts give information gained in a survey of independent consultants.
Age
Slightly over half the respondents (52%) were aged 21-40. This figure declined to 38% for the age group 41-60, while only 10% were older.
Business activity
The largest number were in marketing services, with 40% of those surveyed. Financial advice came a long way behind, at 24%, closely followed by training, at 22%. The smallest category was creative and design services, employing 14% of the consultants.
Marketing tools
Most of the consultants use several marketing tools. Only three methods are used by over half of the sample: advertising, at ,90%, word-of-mouth (78%), and, some way behind, website (57%). 36% use PR, and only a quarter use exhibitions. The least popular option is direct mail, used by only 18% of the consultants.
Age
Slightly over half the respondents (52%) were aged 21-40. This figure declined to 38% for the age group 41-60, while only 10% were older.
Business activity
The largest number were in marketing services, with 40% of those surveyed. Financial advice came a long way behind, at 24%, closely followed by training, at 22%. The smallest category was creative and design services, employing 14% of the consultants.
Marketing tools
Most of the consultants use several marketing tools. Only three methods are used by over half of the sample: advertising, at ,90%, word-of-mouth (78%), and, some way behind, website (57%). 36% use PR, and only a quarter use exhibitions. The least popular option is direct mail, used by only 18% of the consultants.
【答案解析】