单选题 Directions: In this part, you are required to read the
following passage carefully. For each of the 20 blanks there are four marked A,
B, C and D. You should choose the ONE that best fits into the passage.
The business of advertising is to invent methods of
addressing massive audiences in a language designed to be easily accessible and
immediately persuasive. No advertising agency wants to {{U}}(51) {{/U}}
out an ad that is not clear and convincing to millions of people. But the
agency, {{U}}(52) {{/U}} they would agree that ads should be written to
sell products, disagree when it {{U}}(53) {{/U}} down to the most
effective methods of doing so. {{U}}(54) {{/U}} the years, advertising
firms have developed among themselves a variety of distinctive styles
{{U}}(55) {{/U}} on their understanding of the different kinds of
audiences they want to reach. No two agencies would handle the {{U}}(56)
{{/U}} product identically. To people {{U}}(57) {{/U}} whom
advertising is an exacting discipline and a highly competitive profession, an ad
is {{U}}(58) {{/U}} more than a sophisticated sales pitch, an attractive
verbal {{U}}(59) {{/U}} device to serve manufactures. In fact, for
those who examine ads critically or professionally, products may very well be
{{U}}(60) {{/U}} more than merely points of departure. Ads often
{{U}}(61) {{/U}} their products, and in the {{U}}(62) {{/U}} of
early advertisements for products that are no longer available, we cannot help
{{U}}(63) {{/U}} consider the advertisement independently of oar
responses to those products. The point of examining ads apart
{{U}}(64) {{/U}} their announced subjects is not that we ignore the
product completely, but {{U}}(65) {{/U}} we try to see the product only
{{U}}(66) {{/U}} it is talked about and portrayed in the full
{{U}}(67) {{/U}} of the ad. Certainly, it is not necessary to
{{U}}(68) {{/U}} tried a particular product to be {{U}}(69)
{{/U}} to appreciate the technique section and design used in {{U}}(70)
{{/U}} advertisement.