填空题
· Read the text below about marketing information.
· In most of the lines
34—45 there is one extra word. It is either grammatically incorrect or does not
fit in with the meaning of the text. Some lines, however, are correct.
· If a
line is correct, write CORRECT on your Answer Sheet.
· If there is an extra
word in the line, write the extra word in CAPITAL LETTERS on your Answer
Sheet.
{{B}}
Marketing Information{{/B}}
Correct Sales and marketing messages are
illegal if they falsely advertise prices,
the performance capability,
quality, or the other product characteristics, or deceive
34 the buyer
in what any way. A Western Canadian electronics firm was convicted
35
recently of bait-and-switch selling (selling products with deceptive
advertising).
36 This practice occurs when a company advertises at a
very low price on a
37 product, but the customer has great many
difficulty getting the special price.
38 Rather that, the company
attempts to sell the customer a similar but
39 higher-priced product or
offers a rain check that it will not be honored. This
40 tactic for
attracting customers is a form of deceptive marketing. Furthermore,
41
sellers of services must also be cautious about how the language they use
to
42 describe what they will do. Letters, reports, and proposals that
they describe
43 services to be performed are interpreted as contracts
in courts. Sales and
44 marketing messages must not make claims that
cannot be verified, so that
45 language must not promise more than
which intended.