【答案解析】Suggested Ideas： Cost of packaging： You probably need to consider the following： · How to reduce the cost of raw materials for the packaging． · How to design attractive but cost effective packaging for the product． · How to make the packaging able to be recycled． Type of advertising： You probably need to do the following： · To investigate the cost for different types of advertising such as advertising on radio and TV，in newspapers and magazines，on the internets． · To compare advantages and disadvantages of different types of advertising(for example，comparison of advertising in newspapers and magazines and advertising on radio and TV)． · To study the circulation of newspapers or magazines (you probably need to ask the following questions：How many people does the newspaper/magazine go to? What other advertisers does the newspaper or magazine have?)． · To study the effect of advertising on radio and TV (e．g．to find out that advertising on radio and TV are best suited to consumer goods and not industrial or business products)． · Base on your investigations and studies，choose one or two types of advertising which are effective both in terms of cost and number of the target audience． Cost of transporting： You probably need to do the following： · To investigate the cost for the major types of transporting：by truck，by rail，by sea freight，by air freight． · To compare advantages and disadvantages of these types of transporting(For example，if speed is essential，then choose air freight，which is fast but expensive and not possible for large quanti ties．Sea freight is suitable for heavy goods and large quantities，but it is much slower and delays are common，and it is expensive to use facilities of ports for loading and unloading．What is more， insurance for sea freight is expensive，much more expensive than insurance for air freight．Trans porting by rail has the following advantages：it isn't dependent on a set route，So it is much moreflexible Rail is also more economical in the use of labor．Truck transporting or delivery can offer door-to-door semice although it is more expensive than transporting by rail．)． · Based on your investigation and comparison，choose one or two types of transporting which are good both in terms of cost and efficiency． · Before opening markets in new locations，it is necessary to consider each location in the foilowing aspects： (1) transport connections，whether it can be easily connected to the existing distribution network (2) transport facilities，whether it has different transport facilities for delivering products (3) cargo handling facilities，whether it has sufficient facilities to handle cargos