简答题 为了均衡衡量企业的业绩,管理学家卡普兰和诺顿提出了一种名为平衡计分卡的方法,它是一种平衡四个角度的衡量方法。
    要求:
问答题   说明平衡计分卡从哪四个角度衡量企业业绩。
【正确答案】

四个角度包括财务角度、顺客角度、内部流程角度、创新与学习角度。

English answers:

Four aspects include financial aspect,custorner aspect,internal process aspect,innovation and learning.

【答案解析】

问答题   请对四个角度各举出最少2个驱动指标。
【正确答案】

财务角度的驱动指标有利润、销售增长率、投资回报率以及现金流;顾客角度的驱动指标包括市场份额、客户保留率、新客户开发率、客户满意度、交货时间;内部流程角度的驱动指标有在新工作中与顾客相处的时间、每个雇员的收入、收益率、工程进度完成率;创新与学习角度的驱动指标有新产品占销售的比例、雇员调查、主要员工保留率、员工能力评估和发展。

English answers:

The driving indexes of financial aspect include:profit,sales growth,investment rate of return and cash flow.The driving indexes of customer aspect include market share,customer retention rate,and successful rate of new customer development,customer satisfaction and time of delivery.The driving indexes of internal process include time to spend with customers in the new job,each employee'income,rate of progress,delivery time,and project completion rate.The driving indexes of innovation and learning are percentage of new product sales,employee surveys,proportion of key employee retention,employee assessment and development

【答案解析】

问答题   说明平衡计分卡的作用。
【正确答案】

平衡计分卡的作用包括:

①使得传统的绩效管理从人员考核和评估的工具转变成为战略实施的工具;

②使得领导者拥有了全面的统筹战略、人员、流程和执行四个关键因素的管理工具;

③使得领导者拥有了可以平衡长期和短期、内部和外部,确保持续发展的管理工具;

④被誉为近75年来世界上最重要的管理工具和方法。

English answers:

The functions of balanced scorecard include:

①It makes traditional performance management to change from the tool of staff evaluation and assessment to the tool of strategy implementation;

②It makes the leader to own the management too1 which overall arranges four key factors including strategy,staff,process and implementation;

③It makes the leader to own the management tool which may balance long term&short term, inside&outside and ensure sustainable development;

④It is praised as the most important management tool and method around the world over past 75 years.

【答案解析】