单选题 Why did Coca-Cola Company decide to change the flavor of the company's flagship brand?

A、 Because it' s in their plan.
B、 Because of consumers' preference.
C、 Because of the competition brought by Pepsi Company--the "Pepsi Challenge" campaign.
D、 Because the management don' t want to keep that brand anymore.

【正确答案】 C

【答案解析】[试题类型] 细节题
[解题思路] 根据第二句“This decision was made based on the fact that Pepsi consumer research discovered in blind taste tests that a majority of consumers preferred the taste of Pepsi to that of Coke”，便可知正确答案为C。