【正确答案】A: Well, our company is considering training the staff that has insufficient knowledge about franchised operations. I think, first of all, the trainee should have a careful evaluation of the franchise he desires to purchase. By doing so, the chances of success will become greater.
B: I agree. More and more people are making their decisions to get involved with franchise companies with the hope of pursuing the dream of business ownership. Although there are many examples of successful franchises, there are people who fail. So it's important to determine types of businesses you enjoy.
A: Exactly. Sometimes people buy a franchise because they think it will make a lot of money, only to find later they do not enjoy the business. So people should buy a franchise that centres in an area they might really enjoy for the next 10-15 years.
B: Absolutely. They should find a listing of the types of franchise available today and then check the ones that might be of interest to them.
A: You have a point there. Beside this, franchisors are required to have the consistency of products and services customers find from one franchise to another. Because when they display the sign and logo of a franchise, they are indicating to customers that they follow a particular system.
B: Right. To sum up, I think a careful evaluation of the franchise to purchase, the determination of types of businesses one enjoys and the consistency of products and services are most important when starting franchising.
Follow-on questions
·Yes, I will. One of the most important elements of a franchise is the ongoing support and contact I will have with the franchisors. For this reason, I think I will probably feel comfortable with people I will interact with.
·Yes, I think so. Managing a franchise requires great sacrifices of personal and family time. For this reason, I need family support.
·Before purchasing the franchise, we should carefully evaluate ourselves and the franchise we desire to purchase, because buying a franchise is not a 100% guarantee of success.
·It would be worth our time to contact a number of franchise owners. By doing so, we will get to know their experiences with the franchise and what advice they would give us.
·This agreement will govern your relationship with franchisor for the term of the contract.
【答案解析】