单选题
What was Joanna's opinion of the firm's slogan, "H&G is your guarantee"?
【正确答案】
A
【答案解析】[听力原文] 23-30 Joanna: Thanks. Now there are two things I'd like to tell you. Could we take the regular advertising programme first? John: OK. Joanna: Well. I'm changing the style of our advertisements. I think the old slogan "H&G is your guarantee" is a bit out of date now. John: I agree it's old-fashioned, but it's been part of our publicity for so long now that it's almost a household expression. Joanna: I think we should change it. We need to project a forward-looking image. You know modern efficiency plus elegance and old-time product reliability. John: I certainly think it applies to the new desk range, but I'm not so sure about…well, the old "steadies" like the "Windermere" range, for instance. That's run for years, and it's still selling well. That style of desk is still far from the end of its product life cycle. Joanna: If you think that. I won't change the slogan for that range. The advertising agency is all for keeping it, too. John: And we've got a lot of old customers who trust our reputation, so let's keep the new campaign for the new lines. Joanna: Right. Now we come to the new desk range, the "Standfirm". I'm very excited about this. It's an attractive range. John: I think so too. We've got great hopes for it. Joanna: I've planned a campaign. We'll run it for two months before the official launching, and that, as you know, is to be at the International Office Equipment Exhibition. Here are the suggested layouts. What do you think of this one? John: The girl is marvelous. But where are the desks? Joanna: That's the idea. Here is the perfect secretary, the ideal office: all the boss needs. How is one of our magnificent "Standfirm" desks to complete the picture? Details will be given later. John: Splendid. Now what about the direct mail shot? Joanna: We'll dispatch that to two thousand potential customers. I think it should go out a few weeks before the exhibition. John: How's the exhibition stand coming along? Joanna: It's the first time we have a stand at this particular exhibition. I got hold of an exhibition contractor to design and build it for us. I've been to the stand designers' to see how they're getting on. From the drawings it's going to look very nice indeed. John: Are we going to see it before the exhibition? I think we should see it assembled first, before it's delivered in pieces to the exhibition site. Or many things can go wrong. Joanna: Well. I've been authorised expenditure for this quarter in excess of my budget, and the contractors charge an extra fee, so I'll take a chance on it. John: OK. Joanna: Now the next thing is…I think it's very important that we should have a launching ceremony here at the factory. I suggest we invite all the representatives of the trade press, as well as a number of other journalists, anyone, in fact, who might give us a write-up in their paper. John: Why not ask Grant to give a speech? Joanna: Good idea! We'll have a blue executive-type "Standfirm" desk draped in purple cloth at one end of the Board Room. All Grant will have to do is to pull a cord. John: Exposing our beautiful new desk to an eager world! Joanna: Yes, that's it. And another desk like it will be on display on our stand at the exhibition, complete with leather blotter, telephone, inner-office communication system. Everything the ambitious executive dreams of sitting in front of. John: Just the job. Don't forget the real pretty secretary standing by to answer questions on prices, and so on. Joanna: Oh, I won't forget that. I'll be interviewing some girls with exhibition experience tomorrow. (On the site of the exhibition) Peter: John! Are you there? How is the standing going? I heard from Sally that the contractors are behind schedule. John: Isn't it frightful! Joanna telephoned me from this madhouse earlier this afternoon, and I came here at once. The stand contractors have got two carpenters ill. Peter: The exhibition opens tomorrow morning. John: Don't remind me. At this moment I never want to hear the word exhibition ever again. [要点] 考查对信息细节的理解能力。录音中Joanna提到“I think the old slogan 'H&G is your guarantee' is a bit out of date now”．可知答案为A项。 [注意] 本题中B项和C项未提到，听力材料中没有相关信息，是干扰项。
单选题
Why didn't John Martin agree to change the old slogan?
【正确答案】
A
【答案解析】[要点] 考查对信息细节的理解能力。录音中John提到“we've got a lot of oldr customers who trust our reputation…”因为我们靠的不是简单的标语，靠的是我们的老客源相信我们的声誉。 [注意] 本题中B项和C项文中未提到，选项与内容不符，故排除。
单选题
Why did John Martin want to see the stand before the exhibition opened?
【正确答案】
B
【答案解析】[要点] 考查对信息细节的理解能力。录音中John提到“I think we should see it assembled first, before it's delivered in pieces to the exhibition site. So many things can go wrong. ”John提议要在展览会开始前看一下展台，可知John是个很谨慎的人。 [注意] 首先排除A项“吸引更多的客户”，这只是他们设置展台的目的，C项录音中没有涉及。
单选题
Joanna, the advertising manager, planned to invite a number of journalists to
【正确答案】
C
【答案解析】[要点] 考查对信息细节的理解能力。录音中Joanna提到“I suggest we invite all the representatives of the trade press, as well as a number of other journalists, anyone, in fact, who might give us a write-up in their paper．”可知Joanna邀请他们的目的是为了让他们写文章，赞扬公司的产品。故C项正确。 [注意] A项“给新的产品拍照片”，B项“给他们造成一种神秘感，之后再做解释”，文中未提及。
单选题
The campaign planned by Joanna includes everything except
【正确答案】
B
【答案解析】[要点] 考查对语篇整体的把握。录音中提到“Why not ask Grant to give a speech?”和“Don't forget the real live pretty secretary standing by to answer questions on prices, and so on．”可知A项和C项是这次活动安排的内容。
单选题
What kind of secretary would be needed to stand by the "Standfirm" desk?
【正确答案】
A
【答案解析】[要点] 考查对信息细节的理解能力。录音中John提到“Don't forget the real live pretty secretary standing by to answer questions on prices, and so on．”可看出John提议：展台旁边应站一位漂亮的秘书。
单选题
Why did Peter, the production manager, come to the exhibition?
【正确答案】
C
【答案解析】[要点] 考查对信息细节的理解能力。录音中提到“l heard from Sally that the contractors are behind schedule. The stand contractors have got two carpenters away ill.”大意是：由于萨利给他打电话说，因木匠生病，工期延误了。 [注意] 很容易排除A项，联系上下文B项“监督工作”与录音中内容不符。