Passage One
Packaging is a very important form of advertising. A package can sometimes motivate people to buy products. For example, a little child might ask for a breakfast food contained in a box with a picture of a TV character. The child is more interested in the picture than in breakfast food. Pictures for children to color or cut out, games printed on a package, or a small gift inside a box also motivate many children to buy products - or to ask their parents to buy for them.
Some packages suggest that a buyer will get something for nothing. Food products sold in reusable containers are examples of this. Although a similar product in plain container might cost less, people often prefer to buy the product in a reusable glass or dish, because they believe the container is free. However, the cost of the container is added to the cost of the product.
The size of a package also motivates a buyer. Maybe the package has "Economy Size" or "Family Size" printed on it. This suggests that the larger size has the most product for the least money. But that is not always true. To find it out, a buyer has to know how the product is sold and the price of the basic unit.
The information on the package should provide some answers. But the important thing for any buyer to remember is that a package is often an advertisement. The words and pictures do not tell the whole story. Only the product inside can do that.
"A buyer will get something for nothing" in paragraph 2 may probably mean ________.
推理题。这句话的意思是“有的购买者买一件东西, 却什么也不图。”隐藏的意思是他们只看包装不看实物,是物非所值的购物方式。只有选项 A 是表达的这种意思,其他几个选项意思近似。
From the passage we know the buyer pays more attention to ________.
推理题。整篇文章讲的是包装就是广告。包装诱惑 人进行购买,为什么人们会购买呢,主要是因为人们对好的包装感兴 趣,通常认为他们是免费的。
What suggestion does the writer give in the passage?
推理题。最后一段,作者提示读者 The words and pictures do not tell the whole story. Only the product inside can do that.也就是说不要太相信广告词和图,要看产品本身。
Which of the following sentences is NOT true according to the passage?
判断题。第二段最后一句 However,the cost of the container is added to the cost of the product,说明所有包装 的成本都是算入产品价格的,选项 A 说包装的玻璃碟子不花钱,这是 不正确的。
What do you think is the best title for the passage?
主旨题。本文是讲包装让购物者产生购物冲动的问 题,它包含了两层意思,一是对于消费者来说,要注意不要只看包装 不看内容;二是对于卖家来说,就是要注意如何包装产品了。因此 A 更符合这篇文章的标题。