【正确答案】洗碗机属于现金牛业务,对这一象限内的大多数业务,市场增长率的下跌已成不可阻挡之势,因此可以采用收获战略。消毒柜属于明星业务,适宜采用的战略是积极扩大经济规模和市场机会,以长远利益为目标,提高市场占有率,加强竞争地位。电烤箱属于问题业务,对问题业务应采取选择性投资战略。
English answers:
(1)According to the material, the growth rate of Jia Bao's dish washer is 9%, which is lower than 10% and is a low growth. The relative market share is 30%÷15%=2, which is greater than 1. Dish washer iS determined to be a cash cow.
The growth rate of disinfection cabinet is 20%, which is greater than 10% and is a high growth. The relative market share is 30%÷20%=1.5, which is greater than 1. The disinfection cabinet is determined to be a star.
The growth rate of electric oven is 4%. which is lower than 10% and is a low growth rate. The relative market share 8%÷40%=0.2. which is less than 1. Electric oven is determined to be a question mark.
(2) Dishwasher is a cash cow. The growth rate of most businesses in this quadrant has an inevitable decline trend. Therefore, harvest strategy can be adopted. Disinfection cabinet is a star. The suitable strategy is to enlarge the economic scale, target long-term interest, strength business position. The electric oven is a question mark. The selective investment strategy should be chosen.