填空题 The example of Proctor and Gamble's famous Ivory Soap shows the potential that lies in mass marketing and planned, a 1 and the importance of recognizable b 2 names. Ivory Soap, first produced in 1879, was well p 3 with clever slogans. These slogans, particularly the idea that the soap is so pure that it floats, p 4 so successful that they are still p 5 today. At the same time, the use of the radio serial for Ivory promotion gave rise to the e 6 "soap opera", which has become a modern g 7 phenomenon. The development of Proctor and Gamble itself, from a small-scale operation founded by two i 8 to a multinational empire of today serves as a good example to build brand names.