填空题 McDonald's domestic troubles aren't exactly new. Competitors, including Pizz Hut and Taco Bell, began nibbling at McDonald's market share in the late eighties. 1There's even evidence that McDonald's has been slipping in areas it once dominated. A 1995 Restaurants and Institutions Choice in Chains survey of 2849 adults gave McDonald's low marks on food quality, value, service and cleanliness. 2 3Put simply, because it could. After all, as a company, and a stock, McDonald's is really an international story. Its global operations in 96 countries are the real attraction, feeding 47% of the company's $30 billion sales and 54% of profits. 4 Brisk overseas business, however, has only magnified the chain's U.S. blues. 5 McDonald's started hawking Extra Value Meals in 1991, largely to keep up with Taco Bell's value pricing. 6and "the super-low price promotions weren't driving customers into the store any longer," notes David Adelman, a Dean Witter Reynolds analyst. So the new, adult-oriented Deluxe line is not only supposed to win back older chowhounds; it's also aimed at bumping prices back up. 7it's a lot of pressure to put on a bunch of burgers, especially given the problems McDonald's has had expanding its menus in recent years. At least some industry experts question whether McDonald's may be making a fundamental marketing mistake with its new emphasis on adult customers. 8 A. And within the burger segment, where growth in the nineties has slowed to about 5% annually, Arch reveals like Burger King have managed sales gains for three years running B. McDonald's found that discounting — a tactic the company tried reluctantly — failed to revive per-store sales. C. So why did McDonald's wait so long to attack its domestic problem head-on. D. For the most part, McDonald's has those unsatiated foreign appetites to thank for its 126 consecutive quarters of record earnings. E. There is a chance, after all, that the "grownup" theme — including commercial that show kids grimacing at the sight of an Arch Deluxe — could backfire. F. But by mid-1995, the value concept had evolved to straight discounting. G. The chicken, fish, and beef sandwiches cost about 20% more than "classic menu" items. H. Top honors instead went to Wendy's.