单选题

A corporate manager pursuing a low-cost strategy will most likely:

A、 have strong market research teams for product development and marketing.
B、 invest in productivity-improving capital equipment.
C、 engage in offering products of unique quality or type.

【正确答案】 B

【答案解析】

A corporate manager pursuing a cost leadership strategy must be able to invest in productivity- improving capital equipment for achieving cost controls and being able to offer products and services at lower prices than the competition.