{{B}}Text A{{/B}}
{{B}}Background Information{{/B}}
Brand Power is a single-score measure of the size and quality (familiarity and favorability) of a company's reputation. It's a measure of brand equity presented in both historical and competitive context. More and more Chinese companies, having won their spurs in their domestic market, are starting to explore new horizons through globalization. In the process, they face strategic and operational challenges centered around one central question: How should they make the leap from being successful Chinese enterprises to becoming excellent global ones?
{{B}}Chinese Sports Brands{{/B}}
From Jelena Jankovic to pole vault queen Yelena Isinbayeva and NBA courts across America, Chinese sports brands are shrugging their shoulders at the global economic downturn and signing high-profile pacts with elite stars and franchises to make their presence felt in the world market.
Local brand Anta was the first to make a major move this year by signing former world No 1 Jankovic during January's Australian Open. Although the cost of the agreement was not disclosed, Anta is believed to have lured the Serb away from Reebok with a multi-million dollar three-year deal.
填空题 Ⅰ. Match the word with the appropriate meaning.
填空题 bold
填空题 endorsement
填空题 launch
填空题 deal
填空题 outlet
填空题 disclose
判断题 Ⅱ. True or False.Local brand Anta was the first to make a major move by signing former world No. l Jankovic during January's Australian Open.
【正确答案】 A
【答案解析】
判断题 LiNing is not the only local sportswear company enjoying brisk business.
【正确答案】 A
【答案解析】
判断题 Peak began sponsoring NBA games in 2005 and later contracted Yaoming as spokespeople.
【正确答案】 B
【答案解析】
判断题 Hisense is the biggest electronics firm in China.
【正确答案】 B
【答案解析】
判断题 Signing Jankovic is for the domestic market of Anta Company.
【正确答案】 A
【答案解析】
单选题 Ⅲ. Multiple Choices.Chinese sports brands are shrugging their shoulders at the global economic downturn. That means ______.
【正确答案】 B
【答案解析】
填空题 Which of the following is not true according to the passage?
填空题 Li Ning signing a crop of NBA stars including ______. A. Shaquille O'Neal
单选题 Companies may retreat from ______ and focus more on elite stars.
【正确答案】 B
【答案解析】
单选题 Anta's plans for global expansion would be tempered by the ______.
【正确答案】 A
【答案解析】
填空题 Ⅳ. Answer the questions. 18. Why do the sportswear companies in China sponsor so many elite sportsmen in the world? 19. Can you list some other cases about the global brands power? 20. Does the economic crisis have impact on these sportswear companies? Talk about your idea.