单选题
Lord Leveson's inquiry into the British press
yesterday tackled one of the most pressing mysteries facing government and the
media: how on earth does Rupert Murdoch ever get anything done?
By his own, often amusing, account, the 81-year-old head of News Corporation
never asks for favours from politicians, does not give orders to his editors and
has very little charisma. Given this, it is a puzzle how, over 43 years, he has
managed to build the UK's most powerful media company and break his way into US
newspapers, television and film. The polite way to describe Mr
Murdoch's evidence—on the heels of his son James's disclosures about private
communications with the office of Jeremy Hunt, the culture secretary—is
implausible. It was belied by his presence—droll, dismissive and impatient, he
was not the "deaf, doddery, proud old man" observed by Tom Watson, the Labour MR
in parliament last July. It is now obvious, despite Mr
Murdoch's modesty, that News Corp has exercised an unholy grip over British
politicians, who helped it to avoid anti-trust barriers as it bought The Times
and the Sunday Times in 1981, and British Sky Broadcasting in 1990. Those
politicians were so in awe of Mr Murdoch that they leapt to accommodate him
without him needing to ask out loud. It is also clear that
cabinet ministers can be trusted to adjudicate impartially on media mergers
about as much as they could be trusted before 1997 to set interest rates for the
good of the economy, as opposed to their parties. After the {{U}}fiasco{{/U}} of
Vince Cable, the business secretary, "declaring war" on the Murdochs over their
attempted full acquisition 0fBSkyB comes Mr Hunt's humiliation.
The long-term question is how to prevent another baron—perhaps a rich émigré
such as Evgeny Lebedev, chairman of the Evening Standard and The
Independent—from pulling off the trick again. In a fluid and troubled market,
roiled by the internet and loss-making papers, there will be opportunities
similar to the ones Mr Murdoch seized. One way for any company
to rise rapidly to dominance in a foreign market is to pay bribes to local
officials, as Walmart is accused of having done in Mexico. The New York Times
reported last weekend that Walmart paid out more than $24m in "envelopes of
cash" to mayors and city council members to be allowed to build
stores. The other is to wield influence on elections. Humbert
Wolfe's observation that: "You cannot hope to bribe or twist the British
journalist. But, seeing what the man will do, there's no occasion to" applies
equally to a politician facing a media mogul.
单选题
What is the main idea of this article?
A. How Mr Murdoch survived the crisis of his company.
B. The reason for Mr Murdoch's success.
C. The relationship between politics and media.
D. The prosperity of Mr Murdoch's media conglomerate.
【正确答案】
B
【答案解析】
单选题
Which of the following statements is NOT true?
A. Politicians admire Mr Murdoch.
B. Mr Murdoch asks rewards from politicians.
C. The present market bears great opportunity for would-be Murdochs.
D. The cabinet ministers have their own bias toward media mergers.
【正确答案】
B
【答案解析】
单选题
What is the meaning of "fiasco" in Paragraph 5?
A. Catastrophe.
B. Success.
C. Story.
D. Ownership.
【正确答案】
A
【答案解析】
单选题
Which of the following is NOT listed as useful for a company to thrive
in a foreign market?
A. Paying bribes to local officials.
B. Wielding influence on the local elections.
C. The leaders' charisma.
D. Taking advantage of digital media while strengthening monopoly of
traditional media.
【正确答案】
C
【答案解析】
单选题
Why is it important to prevent another Mr Murdoch?
A. It would be dangerous to the press freedom.
B. It would unbalance the relationship between government and media.