单选题 There are thousands of products of all colors and shapes in a supermarket, making you believe that they are worth a try. How? Packaging(包装) is the silent but persuading salesman.
There on the shelves, each bottle, can, box, and jar has been carefully designed and measured to speak to the inner self of the consumer(消费者), so that is buying not only a product but also his belief in life. Scientists have studied consumer behavior recently and found that the look of the package has a great effect on the "quality" of the product and on how well it sells, because" Consumers generally cannot tell between a product and its package. Many products are packages and many packages are products, "as Louis Cheskin, the first social scientist studying consumers" feeling for packaging, noticed.
Colors are one of the best tools in packaging. Studies of eye movement have shown that colors draw human attention quickly. Take V8 for example. For many years, the bright red color of tomatoes and carrots on the thin bottle makes you feel that it is very good for your body. And the word "green" today can keep food prices going up.
Shapes are another attraction. Circles often suggest happiness and peacefulness, because these shapes are pleasing to both the eye and the heart. That"s why the round yellow M signs of McDonald"s are inviting to both young and old.
This new consumer response (反应)to the colors and shapes of packages reminds producers and sellers that people buy to satisfy both body and soul.
单选题 According to the passage, ______ seems to be able to persuade a consumer to buy the product.
【正确答案】 A
【答案解析】推理题。[B]项产品在货架上是无法让顾客品尝的;[C]项顾客不喜欢奇形怪状的包装; [D]项文章中没提到,只有[A]项符合题意。
单选题 If a package or a product is round in shape, it can ______.
【正确答案】 D
【答案解析】细节题。根据第四段第二句,“circles often suggest happiness and peacefulness”,可知应选 [D]。
单选题 "And the word "green" today can keep food prices going up. "This sentence suggests that consumers today are ______.
【正确答案】 D
【答案解析】推理题。今天“绿色食品”这几个字在包装上会使食物涨价,因为人们越来越关注健康。应选[D],其余三项均与原文内容无关。
单选题 It can be inferred from the passage that V8 is a kind of ______.
【正确答案】 B
【答案解析】推理题。从文中我们可知,V8是一种“the bright red color of tomatoes and carrots on the thin bottle”,它可能是种健康饮品,应选[B]。