【正确答案】{{U}}Firstly{{/U}}, if you want to surpass your rival's product, the first thing you should consider is the price. Setting lower price than your competitor's can substantially help you attract more customers, because nobody doesn't want to pay less and get more. Besides, it's of great importance to consider the quality of products, which is the fundamental question you should ask yourself. It can help you withstand the time test, and then keep more customers. {{U}}Lastly{{/U}}, take staff training into account. You should offer some training courses for your employees to help them keep pace with the society. Equipped with the latest information, they can contribute more for your customers and your company's further development.