填空题 A. obligation B. occurs C. significant D. prior
E. available F. approach G. preferences H. implies
I. contribution J. distribution K. primarily L. convert
M. automatically N. qualify O. overall
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated 31 on the efficient production of goods, and then relied on" persuasive salesmanship" to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then 32 them into money.
Marketing, on the other hand, 33 that emphasis is placed on the wants of consumers. It begins with analyzing the 34 and demands of consumers and then producing goods that will satisfy them. This eye-on-the-consumer 35 is known as the marketing concept. It simply means that instead of trying to sell whatever is easier to produce, the makers first try to find out what the consumer wants to buy and then go about making it 36 for purchase. Every step—design, production, 37 , promotion—is made according to consumer demand.
This concept does not mean that consumer satisfaction is 38 over profit in a company. There are always two sides to every business activity—the firm and the consumer—and each must be satisfied before trade 39 Successful merchants and producers, however, recognize that the surest route to profit is through understanding customers. When Coca Cola changed the flavor of its drink in mid-1985, the non-acceptance by a 40 portion of the public brought about a quick restoration of the Classic Coke. This is a good example of the importance of satisfying consumers.