单选题
Speaker A: So, what"s the status of our advertising campaign?
Speaker B: As I mentioned before, it"ll be a national campaign starting next month.
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First, we"ll have 30-second spots on television once a day for 3 weeks. At the same time, we"ll do I5-second radio commercials 3 times a day in selected cities with large populations. Finally, we"ll have some outdoor ads using billboards near main entrances to big cities.
Speaker A:
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Speaker B: We"re focusing on slice of life, showing how you can beat the summer heat by biting into a cool ice-cream sandwich. We will tell everyone reasons for why were commend the products through hyping our choices of flavors and show everyone they"re not stuck with just vanilla.
Speaker A:
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Will we have a new slogan?
Speaker B: Definitely. The advertising agency"s working on that fight now.
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Speaker A: Sounds like we"ll have a winner on our hands!
- A.Sounds like an ideal approach.
- B.What style will the ads use?
- C.They"ll have some proposals ready by the end of the week.
- D.We"ve decided to use a variety of media for full coverage.