单选题 The purpose of the mission statement is twofold. The first purpose is to give consumers and clients an idea of what values the business deems ______. The second purpose is to give employees of the business a clear idea of what their goals are while employed. A mission statement should be clearly stated in order to avoid confusion or the possibility of a double meaning. The importance of being clear cannot be taken ______ as the mission statement of a business can become the trademark and ______the business is known for. Any distortion of the statement could cause distrust in consumers and misunderstanding among the employees.