【正确答案】In the lecture, the professor talks about two strategies companies use to attract consumers' attention to their products.
The first strategy shows consumers what the company sells through photos of its products. Therefore, the image is imprinted in people's brains and will swim up in memory when consumers are considering buying that sort of product. To explain this concept in detail, the professor gives an example of a furniture advertisement.
Slogans are another approach companies use to make consumers aware of their products. For example, a company producing portable printers coins the slogan "Printing as you go." So white-collar types on the move would like to purchase the printer because they need printers no matter where they are.

【答案解析】[听力原文]
W: Hello everybody, today let's turn to the two types of advertising strategy for increasing consumers' awareness of a product. The first strategy is a form of branding. The company doesn't necessarily want consumers to buy its product immediately, but just to remember the name of the company. The other strategy targets the purchase of some specific item or product. I was just going to give you examples.
The first strategy aims at heightening consumer awareness of the company or its products through images. For example, a photo of a beautiful living room with furniture is presented to the public. People link the photo and the type of product in their brain. The next time the consumers think of buying furniture, that picture will swim up in memory.
The other strategy aims to make people know a specific product through slogan. Here you target people who are experiencing-or are likely to experience-a certain problem. You demonstrate to them how your product solves that problem. Let's take a portable printer as an example. An ad campaign built around the slogan, "Printing as you go", will attract a lot of harassed office workers' attention since the idea of doing two things at once appeals to the man or woman who always need printers as long as they are in a work environment. As the slogan, "Printing as you go", imprints in people's brains, the printer will experience good sales.

Alternative Wording(替换表达)
Synonyms (a)imprinted in people's brain—swim up in people's memory
(b)in detail—in depth (c)produce—market
Paraphrases 1. To expound this concept, the professor presents an instance of a furniture advert.
2. So office workers would like to buy the product because they need printers regardless of where they happen to be.