Some people believe that you have to be a special kind of person to sell a product. But although it is clear that a successful salesman does need special talents and an open personality, many of the skills he uses are used by us all. We build and keep relationships with different kinds of people, we listen to and take note of what they tell us and don't just enjoy the sound of our own voices, and we explain things to them or discuss ideas with them. In the same way, any company needs to establish a personal relationship with its major clients and potential customers. It is often said that "people do business with people" : a firm doesn't just deal impersonally (没有人情味地)with another firm. A person in the buying department regularly receives personal visits from people representing the firm's suppliers (供应商 )—or in the case of department stores or chain stores, a team of buyers may travel around visiting their suppliers. Keeping sales people "on the road" is much more expensive than employing them to work in the office. Much of the sales people's time is spent unproductively traveling. Telephone selling may use this time more productively, but a face-to-face meeting and discussion is much more effective. Companies involved in the export trade often have a separate export sales force. Its travel and accommodation expenses may be very high. As a result, servicing overseas customers may often be done by phone, telex (电传)or letter, and personal visits may be less often. Many firms appoint an overseas agent or distributor (分销商) whose own sales force takes over responsibility for selling their products in another country.
单选题
According to the passage, to be a successful salesman, one______.
【正确答案】
D
【答案解析】解析:题干意为“根据本文,作为一个成功的商人,他…”。由第二段第一句“We build and keep relationships with different kinds of people…”可以看出:我们与不同类型的人建立和保持联系,第三段也说明公司也要与其客户建立联系,由此可以推断出:要作为成功的商人,应该能够与不同类型的人在一起工作,故选D。
单选题
In the third paragraph, "potential customers" refers to people who______.
单选题
The phrase "on the road" in the last paragraph can be best replaced by______.
【正确答案】
A
【答案解析】解析:题干意为“在最后一段中,短语‘on the road’可由下面哪一项替换?”。整句话的意思是:让销售人员总是“跑在路上”的花费要比雇佣他们在办公室工作的费用大得多。由此可见,‘on the road’是“商旅”的意思。再看四个选项:B项意为“放松”;C项意为“玩”;D项意为“观光”,只有A项有“商旅”的意思,故选A。
单选题
The passage indicates that some companies use telephone selling because______.
【正确答案】
C
【答案解析】解析:题干意为“本文表明一些公司利用电话进行销售,是因为…”。由第三段第二句和第三句“Much of the sales people's time is spent unproductively traveling.Telephone selling may use this time more productively…”可以看出:电话销售可以更有效地利用这些时间,故选C。
单选题
The last paragraph says that an overseas agent of a company is responsible for______.
【正确答案】
D
【答案解析】解析:题干意为“最后一段提到一家公司的海外代理商要负责…”。由文章最后一句“Many firms appoint an overseas agent or distributor…”可以看出:很多公司都是指派一个海外代理商或分销商,负责在其他国家来销售他们的产品。由此可以推断出海外代理商负责在当地销售其产品,故选D。