问答题 PART TWO
Questions 2-4
· Write an answer to one of the questions 2-4 in this part.
· Write 200-250 words on pages 5 and 6.
· Write the question number in the box at the top of page 5.

问答题 Question 2
· Your manager is considering fostering team spirit among the staff. He has asked you to write a report concerning this.
· Write the report for your manager, including the following information:
· the current state of teamwork among co-workers,
· the importance of teamwork for the effective management,
· the practices that could foster team spirit.
【正确答案】To: Roger Brown
From: Will Smith
Date: Oct. 23, 2009
Subject: How to Foster Team Spirit
Introduction
It is noticed that there is not very good teamwork among co-workers currently. People focus solely on what they are doing, and are dedicated to their own job, and are not willing to offer some help to those who work around them.
Findings
It is correct to say that in this organization everybody has their own roles and responsibilities. It is still a pity though we do not work closely in a team. It is known that people are different from each other, and we all have our own strengths and weaknesses. It is for sure that we can achieve team target better if our people use their strengths to help those who are now busy dealing with their jobs using their weakness. Furthermore, no one is successful if our team loses.
Recommendations
Such being the case, I propose that we organize a teambuilding activity. In the event, we make our people aware of the current situation, get them to tell us how they look at it, and what are the causes from their points of view, and what we can jointly do to improve it.
【答案解析】
问答题 Question 3
· Recently, your company has received a letter complaint concerning the delay of an order. As the manager of the Department of Customer Service, you are to handle this.
· Write the letter to the customer:
· explaining the reason for the delay,
· apologizing for the delay,
· offering some measures to make up for the delay.
【正确答案】Dear Mr. Green,
We have received your letter concerning the delay of the order dated Sep. 24 2008, and I would like to express our apologies to you on behalf of our company.
As a matter of fact, we have sent goods on time in terms of our contract. However, there was something wrong with the shipment. As a result of the bad weather, the shipment has been greatly interrupted. At the time, although we took emergent measures to make up for the delay, the result was unsatisfactory.
At being informed about the delay in delivery, we quickly realized that this would bring your great inconvenience, which would have a bad influence not only on the sales, but also on your company's reputation and your customer relations. Therefore, our company will take the responsibility and take immediate measures to make up. The freight in delivery will be 12% off as compensation for this order only. Although we would bear a big loss, that would not be a problem with us. Furthermore, we will find some backups in ease transportation fails next time.
In a word, we have given this matter our immediate attention and promise that everything will get back to normal. We hope it will not affect the cooperation between you and us.
I do hope that you will accept our apologies.
Yours sincerely,
Will Smith
【答案解析】
问答题 Question 4
· Your company has decided to go global, and you have been asked by the Managing Director to do some research concerning this.
· Write your proposal, including the following:
· identifying which region to enter first,
· explaining the potential of the region,
· discussing risks involved in entering the market,
· suggesting how the company should enter this market.
【正确答案】Introduction
The aim of this proposal is to discuss how to enter the international market and the related details that we should focus on. The initial market under consideration is Continental Europe.
Findings
According to the recent market research, our company should pay more attention to Continental Europe market first, which can be regarded as the first step to go global. On one hand, the Europeans have become more and more interested in drinking tea and there have been great needs for good tea in Continental Europe. On the other hand, our tea products with its own features will attract a lot of attention from European countries as they do not want to miss any chance to try special tea.
Recommendations
I strongly recommend that on the early stage of entering European market, our company should launch a preferential scheme for our potential clients. For example, we could lower the price a little. I guess the European would like to try such kinds of product with high quality and moderate price.
Conclusions
There is no denying that the risks cannot be ignored. After all, the competition in Continental Europe is very fierce. Our company should show our own advantages and then could win the battle. We must make the most of brand strength and quality strength.
All in all, I believe that our company may succeed in entering Continental Europe market.
【答案解析】