单选题 Questions 16～20 　　Whatever may be said against mass circulation magazines and newspapers, it can hardly be argued that they are out of touch with their reader's daydreams, and therefore the inducements such as gifts and prizes and prizes they hold out to them must be a near accurate reflection of their unfulfilled wants and aspirations. Study these and you will assuredly understand a good deal of what it is that makes society tick. 　　Looking back, for example, to the twenties and thirties, we can see that circulation managers unerringly diagnosed the twin obsessions which dominated that era of mass unemployment-economic insecurity and a passionate concern for the next generation. Thus it was that readers were recruited with offers of free insurance policies for the one, and free instant, or an arm in a flood, could confidently expect to collect several hundred pounds from the Daily This of the Evening That. The family who could not afford to send their son to grammar school could find consolation in equipping him with the complete works of Shakespeare in one magnificent, easy to read volume. 　　After the war the need to fall into step with the new consumer society was soon realised. If you were flanked by neighbours who, unlike you, could afford a holiday abroad, then winning an easy competition could set you up with a fortnight in an exotic sunspot. Dishwashers, washing machines, slow-cookers and deep-fat-friers were—and still are — available by the same means.

单选题 The writer finds the study of gifts and prizes interesting because it_____________.

单选题 It can be inferred from the passage that newspapers in the 1920s and 1930s offered their readers gifts in order to______________.

单选题 The choice of gifts tells us that the circulation managers______________.

单选题 According to the passage, one of the reasons why readers in the 1920s and 130s were attracted by free insurance policies was that_____________.

单选题 Why did holidays abroad become a common prize after the war?