Talk is hot, whether it's on TV, radio, or the Internet. Experts disagree about why Americans love to hear and participate in talk programming, but many believe talk media helps people feel connected with others. It's also entertaining.
Talk programming across all media has grown rapidly. In 1983, only 53 radio stations had news/talk formats, compared with more than 1 000 today, while the total number of stations remained constant at 10 000. The number of talk shows on television soared from just a handful in 1986, to 15 in the 1989~1990 season, to 19 during the 1996~1997 season, according to Nielsen Media Research.
What makes the talk media so popular? Is it bored viewers and listeners wanting the most shocking gossip(流言)available? Not entirely, says Michael Harrison, writer for Talkers Magazine, which covers the talk-media industry.
"It all serves the simple need for connections with other people," he says. "People don't know their neighbors anymore, and they wouldn't have time to talk even if they did. But there's still a human need for community, so it's a virtual, electronic, global media community."
Economics also help account for the rise in talk. Television talk shows are much cheaper than other shows to produce. And talk sells better than any other radio format. Programmers, can also fit more advertisements into fast-paced talk than into a music format.
What's more, our commuter(常乘公共车辆往返者)culture may be giving talk-radio, in particular, a popularity boost. Americans on the road to work are an enthusiastic audience for talk-radio. And in some large or fast-growing cities, time spent on the way to work is on the rise. In Los Angeles, the individual drive time will go up at least five minutes a year for the next 20 years because of population growth and the lack of new infrastructure(基础设施).
单选题 What can be inferred about radio stations in America today?
【正确答案】 C
【答案解析】第二段第二句提到,目前美国播出脱口秀的电台超过1 000家,而电台总数为10 000家,由此推断十分之一的电台为美国公众播出脱口秀节目,所以选C)。
单选题 To many Americans, talk shows are______.
【正确答案】 B
【答案解析】第一段第二句指出,很多人相信脱口秀节目帮助人们感觉到彼此间的相互联系性。同时第四段首句也指出,这种节目满足了人们想要与他人联系的简单要求,因此答案为B)。
单选题 It is implied in the passage that music programs______.
【正确答案】 D
【答案解析】倒数第二段末句提到,节目编导能在快节奏的脱口秀节目中增入比在音乐节目中更多的广告,即音乐节目中插入的广告没有脱口秀节目中插入的多。
单选题 What can be inferred about Americans living in large cities?
【正确答案】 C
【答案解析】最后一段第三句指出,在一些大城市或者是发展迅速的城市,人们花费在上下班路上的时间越来越多,由此可直接得出正确答案。
单选题 What is the passage mainly about?
【正确答案】 B
【答案解析】本文开篇引出脱口秀节目流行的现象,接着简要介绍了其发展过程,第三至六段从人际交往、经济因素、交通文化方面详细分析了脱口秀节目流行的原因,所以不难得知B)为正确答案。