Generate a Buzz--Whenever anything noteworthy happens within your business, send a press release to the media. The idea is to grab any free coverage possible. Get involved with community events. Consider purchasing and pricing products, be sure you've considered the cost of goods and that your retail shop is able to make a profit at that price point. Your product price should be competitive, but still profitable. Ultimately, the right price is the price the customer is willing to pay for the product. Design Store for Sales--Take advantage of cross-merchandising strategies and impulse sale opportunities. Use lighting techniques and creative displays to attract customers. Play videos for product education, hosting classes, meetings or other networking events in your retail store. Use a unique promotional event to generate a buzz about your business. Examine Your Pricing Strategy--When customer entertainment and any other upsell or promotional tie-in. Connect with the Customer--Excellent customer service is the key to increasing sales. Listen to your customer to understand their needs and wants. Then educate him/ her about the products. Finally, let the customer know you appreciate their business. Offer value-added services and products. Create a mailing list by asking for contact information from each customer.
单选题
Making good use of free coverage is conducive to your business. A. Right B. Wrong C. Doesn't say