【正确答案】
C
【答案解析】[听力原文]
Man: Good morning, everyone. Today I'm going to talk about business management. ①At first, let me present you some tips for management, which might be useful in your work.
Tip one. It is easier to save a dollar than to earn a dollar. ②{{U}}Every dollar you don't spend is a dollar you don't have to earn to achieve the same profit level.{{/U}} Invest as needed to grow the business, buy what you need, but don't spend without forethought and a good reason.
Secondly. ③In every business there are a handful of key success factors. So, what you need to do is to define them, organise the business to achieve them, and make them your {{U}}no. 1 priority everyday!{{/U}}
Tip three, ④Don't be an ostrich. Let me explain. Even the best-run company can be blind-sided by external events. {{U}}Stay aware of what's happening in your industry and to your clients. Watch world events that could affect your customers, or your suppliers. Don't worry about every potential problem,{{/U}} but keep your eyes open for the ones that do develop.
Tip No. 4. Identify all of your stakeholders. ⑤It is important to {{U}}know all of the individuals and groups who have a stake in what you do. Learn who they are, what they expect of you,{{/U}} and how they will measure it.
The fifth one. Don't get lost in the steps. ⑥{{U}}Stay focused on what it is you need / want to accomplish. Don't focus on the steps involved.{{/U}} Be more concerned about your ultimate goal than about any individual step along the way. And No. 6. Do your homework. ⑦Whether it's a proposal to a major client or a meeting with the Shop Steward of a union, you will do better {{U}}if you are prepared{{/U}}. Collect the facts, think the problem through, talk to the others involved. Take the time to do the "up-front" work and the "downstream" work will be easier and more rewarding.
Tip seven. SFS, that is structure follows strategy. ⑧When you develop your company's internet presence, or any other part of the business, remember that {{U}}what you want to achieve, which is the strategy, has to drive the design and implementation, the structure.{{/U}} Don't get it backwards and let technology obscure the business purpose.
No. eight. Train your supervisors. ⑨The key to your business success is the productivity of your employees. {{U}}The key to employee productivity is their perception of their immediate supervisor.{{/U}} Invest in training your supervisors and managers. It will pay off.
Tip nine. ⑩Appearance does matter. It may be a sad commentary on our superficial society, but appearance does matter. Whether it's the packaging on your product, the first impression you make when calling on a new client, or {{U}}your company's website people notice how things look.{{/U}} They care about how things look and make judgments about you and / or your product based on appearance.
Last but not the least, change or die. [*]Your business must change to survive. As much as we wish it would, nothing stays the same. Some industries change faster than others. Some markets are more fixed. {{U}}To stay in business, you need to watch both and change as they do, or before.{{/U}}