填空题
. SECTION A MULTIPLE-CHOICE QUESTIONS
In this section there are four passages followed by fourteen multiple choice questions. For each multiple choice question, there are four suggested answers marked A, B, C and D. Choose the one that you think is the best answer and mark your answers on ANSWER SHEET TWO.
PASSAGE ONE
(1) The paragraphs below are arranged randomly; you will have to assemble the finished article yourself.
(2) Just kidding. But if you shop at IKEA, you are no doubt familiar with the hassle and frustration of assembling its flat-pack furniture at home. Millions of customers endure it, for two reasons: IKEA's products are stylish and they are very, very cheap.
"We hate waste," says Mikael Ohlsson, who took over as chief executive of IKEA Group in September 2009. He points proudly at a bright-red "Ektorp" sofa. Last year his designers found a way to pack the popular three-seater more compactly, doubling the amount of sofa they could cram into a given space. That shaved 100 ($135) from the price tag—and significantly reduced the carbon-dioxide emissions from transporting it.
(3) Thrift is the core of IKEA's corporate culture. Mr Ohlsson traces it back to the company's origins in Smaland, a poor region in southern Sweden whose inhabitants, he says, are "stubborn, cost-conscious and ingenious at making a living with very little". Ever since Ingvar Kamprad founded IKEA in 1943, the company has tried to allow "people with limited means to furnish their houses like rich people".
(4) Business is good. In the fiscal year 2010, IKEA's sales grew by 7.7% to
billion and net profit increased by 6.1% to 
1. Which of the following is true about IKEA's business in 2010?(PASSAGE ONE)
In this section there are four passages followed by fourteen multiple choice questions. For each multiple choice question, there are four suggested answers marked A, B, C and D. Choose the one that you think is the best answer and mark your answers on ANSWER SHEET TWO.
PASSAGE ONE
(1) The paragraphs below are arranged randomly; you will have to assemble the finished article yourself.
(2) Just kidding. But if you shop at IKEA, you are no doubt familiar with the hassle and frustration of assembling its flat-pack furniture at home. Millions of customers endure it, for two reasons: IKEA's products are stylish and they are very, very cheap.
"We hate waste," says Mikael Ohlsson, who took over as chief executive of IKEA Group in September 2009. He points proudly at a bright-red "Ektorp" sofa. Last year his designers found a way to pack the popular three-seater more compactly, doubling the amount of sofa they could cram into a given space. That shaved 100 ($135) from the price tag—and significantly reduced the carbon-dioxide emissions from transporting it.
(3) Thrift is the core of IKEA's corporate culture. Mr Ohlsson traces it back to the company's origins in Smaland, a poor region in southern Sweden whose inhabitants, he says, are "stubborn, cost-conscious and ingenious at making a living with very little". Ever since Ingvar Kamprad founded IKEA in 1943, the company has tried to allow "people with limited means to furnish their houses like rich people".
(4) Business is good. In the fiscal year 2010, IKEA's sales grew by 7.7% to
billion and net profit increased by 6.1% to 1. Which of the following is true about IKEA's business in 2010?(PASSAGE ONE)
【正确答案】
D
【答案解析】 该题为综合理解题。在原文第4段中，作者介绍了IKEA在2010年的业绩。A选项不正确，因为原文说Conforama，Habitat and other rivals do not come close，可推知IKEA的业绩要远远好于对手。C选项不正确，因为原文没有说欧洲的净利润增长6.1%是整个公司的净利润增长。作者指出IKEA's strong brand and low prices helped it to weather the downturn，即IKEA的品牌和低价让它顺利度过了经济危机，因此正确答案为D。