TO: Marketing staff FROM: Jonathan Blair DATE: August 22 RE: New Advertising Campaign We are very excited about our new line of infant clothes this year. The following will give you a general outline of the marketing strategies we have planned to help promote our new clothes. As you all know, this is our first attempt in this market, and we are anticipating great results. And to add to this, we have put together our biggest and most expensive ad campaign in several of the country's largest media.
TELEVISION SPOTS
A thirty-second commercial on 3 of the largest networks during primetime hours (7-9 p.m.) for three months. A total of 4 showings on each station daily. Also 5 showings between 9-11 p.m. on Saturdays and 6 showings on Sundays.
NEWSPAPER ADD INS
Will feature a three-page advertisement complete with colorful illustrations and discount coupons. Will be inserted into the middle of all major newspapers in the city on weekend editions for two months.
SUBWAY AND BUS ADS
Advertising posters on major routes around the city. A total of 5000 posters will be posted for 1 month.
Everyone is encouraged to submit comments and ideas to the Marketing Department.
单选题
What is the main purpose of the memorandum?
【正确答案】
B
【答案解析】文章介绍了即将上市的婴儿服的销售策略。塔案是(B)。
单选题
Who is the target audience for the new products being launched?
【正确答案】
A
【答案解析】新上市的产品是婴儿服，infant是a baby or very young child的意思。答案是(A)。
单选题
What can be inferred from the memorandum?
【正确答案】
B
【答案解析】这是该公司在婴儿服行业的第一次尝试，答案是(B)。
单选题
How many times will the ad be aired on a weekday on one station?