问答题 A: Our new product has appeared on the market for several months, but the customers" reaction is not as good as we expected, so maybe it"s time to launch an ad campaign for promotion.
B: Yes, I agree. You know, you can never tell the power of advertisement in our time.
A: There are many channels to launch our advertisement. Which do you think are the most efficient ones?
B: Well, as our main target customers are retired elder people, I think television should be our first choice, because the retired people spend lots of time watching TV.
A: Right, and you remind me of newspaper. The majority of them will read one to three newspapers every day.
B: And don"t forget radio! Since it is easy to carry with, they always take it along with them when they are out for exercise and shopping.
A: I think all three media are Very powerful and influential, but if we want to succeed, we should also pay much attention to the features of the advertisement on each channel.
B: Sure. In my opinion, ads on TV should stress the persuasive effect of the product, because customers think TV ads are more reliable, especially those on satellite channels.
A: As for ads on newspaper, special offers on the local market are much more attracting. Don"t you think so?
B: Yes, the elder people do not have very high purchasing power, anyway. Considering their physical condition, our ads on radio should be broadcasted in a very clear, slow and gentle voice.
A: You bet that, and if we take all these into consideration, I"m confident that the sales can double by the end of this year.

问答题 What"s your attitude toward the advertisement on television?

问答题 Do you still listen to the radio nowadays?

问答题 Do you think ad campaign can help a company earn as much as its cost?

问答题 Which period of time can achieve the best promotion effect for the ad, 30 seconds before an episode, during the middle of it and just after the end of it?

问答题 Is there any side effect of advertisement?