问答题
In this part of the test you are asked to give a short talk on a business topiC.You have to choose one of thetopics from the two below and then talk for about one minute. You have one minute to prepare your ideas. A WHAT IS IMPORTANT WHEN? DESCRIBING COMPANY PERFORMANCE · ACCURATE FIGURES · VIVID GRAPHS · REASONABLE ANALYSIS B WHAT IS IMPORTANT WHEN? EXPLORING A NEW OVERSEAS MARKET · MARKET RESEARCH · ADVERTISING CAMPAIGN · CROSS-CULTURAL COMMUNICATION
【正确答案】A: When giving presentation on company performance, I think it is important to give accurate figures todescribe the result or achievement which gives the audience a direct impression of how well the companyhas been. To illustrate the result, I hold that vivid graphs can turn figures into a more easily understoodform, so offering proper graphs is a second important aspect when describing performance. The thirdthing is to offer a reasonable analysis, which interprets the changes and the causes of the performance. B: I think there are three important things when exploring a new overseas market.The first one is marketresearch,which reveals the potential customers,possible competitors and SO on.The second thing is tolaunch a good advertising campaign,so as to improve brand awareness among the target customers.Thethird thing is effective cross—cultural communication,which helps to set up a friendly image of theproducts.